In an industry of longstanding stigma or victim to unpopular opinion, car sales has room for improvement. Let’s face it, many people do not enjoy car shopping. Ever wonder why?

Consider your customers, and their options.

The customer journey typically begins online when in the market for a new car, where they determine the make or model.

Once that’s established, it’s a matter of choosing a dealer, if they don’t already have one in mind.

The customer experience is under appreciated, and even misunderstood. Possibly more so in automotive.

It drives referrals, word of mouth, and retention.

In other words, it can be one of the strongest strategies or tactics to building a client base, and your business.

Whatever business you’re in, it’s those that pay attention to customer experience that come out on top the most.

Auto sales may stand to benefit the most, as in many people’s opinion, the customer experience  is far from stellar.

It requires a commitment, even a transformation. But it can only have a positive impact on your results, brand, and industry.

According to research from a number of top business consulting firms , customer experience is the new marketing, and critical to your success.

Not easily replicated, it’s certain to differentiate you from the competition, along with helping you to close more sales.

More on the particulars to come, both here and at Absolute Results blog.