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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

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Car Subscriptions - Q and A with Bill Playford

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Internet 20 group....pro's and con's

4cf3c568121563723c088acf0e7c135a.jpg?t=1I joined an internet 20 group two years ago. It has taken some time for our data to start making sense but we have made a lot of headway in that area. We have some of the industries leaders in our group.

Pro's: We are able to constantly give each other feedback on new Internet/bdc products....this has saved me countless time and money. I do not make many purchases without asking the groups advice. I can also use our composite to hold venders such as autotrader and cars.com accountable. Our best idea sessions are one of the best parts of our meetings, I have used quite a few of them in our dealership. We also have accountabilty among the group members because of the composite.

Con's: There is obviously an expense factor. It also adds some extra work to each managers workload. time out of the store for the meeting every 4 months.

All in all I feel that the pro's definately outweigh the cons. I have learned a lot from my group. They are a very dedicated and hardworking group of managers/owners.

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