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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your content has been seen by other people. This includes your photos, posts etc.

 
 The idea behind this it is to increase engagement. Up until now, it was all about "follower count" like you see on Twitter or Facebook. But Google knows that rewarding follower counts only creates spam and other tactics where people just try to boost their followers to look good.
 
 But views are more engaging and show real interaction. It's harder to game "views" on your posts. You actually have to be working with and talking to people who in turn view your stuff.
Look at our counts in the attached - we have a lot of views but not many followers.
See how that tells the real story? Not everyone will want to "follow" you, but they do like to "view" your updates.
 
What should a business do? Get active on Google Plus. Interact with others in your area. Share their content, and engage with them.
Trust me, google will very soon (if not already) start using these metrics as signs of "authority" for all of your content.

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