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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask performance manager

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your content has been seen by other people. This includes your photos, posts etc.

 
 The idea behind this it is to increase engagement. Up until now, it was all about "follower count" like you see on Twitter or Facebook. But Google knows that rewarding follower counts only creates spam and other tactics where people just try to boost their followers to look good.
 
 But views are more engaging and show real interaction. It's harder to game "views" on your posts. You actually have to be working with and talking to people who in turn view your stuff.
Look at our counts in the attached - we have a lot of views but not many followers.
See how that tells the real story? Not everyone will want to "follow" you, but they do like to "view" your updates.
 
What should a business do? Get active on Google Plus. Interact with others in your area. Share their content, and engage with them.
Trust me, google will very soon (if not already) start using these metrics as signs of "authority" for all of your content.

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