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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your content has been seen by other people. This includes your photos, posts etc.

 
 The idea behind this it is to increase engagement. Up until now, it was all about "follower count" like you see on Twitter or Facebook. But Google knows that rewarding follower counts only creates spam and other tactics where people just try to boost their followers to look good.
 
 But views are more engaging and show real interaction. It's harder to game "views" on your posts. You actually have to be working with and talking to people who in turn view your stuff.
Look at our counts in the attached - we have a lot of views but not many followers.
See how that tells the real story? Not everyone will want to "follow" you, but they do like to "view" your updates.
 
What should a business do? Get active on Google Plus. Interact with others in your area. Share their content, and engage with them.
Trust me, google will very soon (if not already) start using these metrics as signs of "authority" for all of your content.

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