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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask performance manager

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

DrivingSales Presidents Club

I recently had the opportunity to attend the driving sales presidents club in New York. When my boss asked me to attend I thought it was going to be a bit above me. It is after all tailored towards owners and I am an internet/bdc manager at our dealership. Boy was I wrong in that assumption.

The meeting was very helpful to me. They went over the latest trends in the industry. Here are some of the high lights that I recall.

Tony Caputo discussed some of the things that he has used for team development at his dealership. This was very helpful to me. In fact I am going to try some of the things that he has done in the past with my team. He reminded me of how important team building is.

Jon Lancaster discussed economics of our industry. He gave me some valuable insight on a part of our business that I have not been exposed to. He also gave me some great recruiting ideas for service as well.

Dr. Jay Rao had a great discussion with us about Leadership skills. He gave me some great ideas on how to lead my team. He also reminded me of how important it is to be innovated with my thinking and planning.

Mark O’neal gave us a great question and answer session on end to end technology. Being the “geek” that I am it was very interesting to talk of the plans that they have with the dealer track acquisition of dealer.com.

Erin Kerrigan gave me some insight as to what owners go through when they are buying or selling a dealership.

And then there was Gary Vaynerchuck! He gave us a great talk on Social media. This was particularly helpful to me. He gave me some great ideas to try in our social media efforts. He also reminded me that we have to think outside of the box.

All in all this conference was very informative for me. It also reminded me how important team building is. I am looking forward to next year!

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