Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Autotrader vs. Cars.com

0b60f29c159da7876cf4b1c4507d000b.jpg?t=1Currently we use both AutoTrader and Cars.com. We have used them both for quite some time. The measurement that we use for them is cost per vehicle detail page. We feel that it is a good measurement for them. In our opinion it is their responsibility to get the customer to our vehicle detail page. We feel that our marketing takes over at that point. (Good pictures, right car, right place, etc.)
They are currently below .50 cents per vehicle detail page. We try to keep them under .60 cents per vehicle detail page. My question for the community is this. Do I need both? Based on our reporting both companies are performing well. AutoTrader seems to perform slightly better. They are also a lot easier to work with then cars.com. I just do not know if I would get the same customers with just one of them. 

 

 

 Unlock all of the community & features  Join Now