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This year we decided as a dealership to become more involved in events in the community. We came up with a budget for this and jumped in! We are sponsoring the local auto race track and participating in other events in the community. We have participated in 5k events as well as relay for life. we try to do one event per month. We feel that this grass roots adveertising is worth so much....not to mention that it is nice to be involved with events that are good for the community.
We also tie this in to our social media efforts as well. We always have some type of game that people can play and win different prizes.
I am looking to the DrivingSales community for more ideas for this type of marketing.