We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We have what I feel is a pretty agressive BDC pay plan for our sales and service BDC departments. I have seperate teams working in these roles.
The sales BDC reps are on a salary and are paid a bonus plan. The bonus plan is $15 for each appointment that shows. Each appointment that buys gives them an additional $10. This is split evenly among the 3 reps at the end of the month. This averages 1100 to 1200 dollars a month for each of them. The person with the best performance gets an additional bonus.
Our Service BDC reps are paid an hourly wage and are on bonus plan. They are paid $1.00 for every appt that they set that has a closed repair order. This bonus averages $300 to $350 per month for each of them.
With the year ending, I am thinking about changing these up a bit. Can any of you share what you are doing for your BDC reps?