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We are really pushing to get reviews on the sales side. We use Dealerrater and also push people to do reviews on Google +. We average about ten a week. We do the ocasional spiff for reviews, but do not do it all of the time.
My question for the community is does this really help the dealership? We have a person that is responsible for responding to every review....good or bad. We recently won dealer rater dealer of the year for Florida (Hyundai).
I am also wandering if these have any SEO value as well?