We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We are really pushing to get reviews on the sales side. We use Dealerrater and also push people to do reviews on Google +. We average about ten a week. We do the ocasional spiff for reviews, but do not do it all of the time.
My question for the community is does this really help the dealership? We have a person that is responsible for responding to every review....good or bad. We recently won dealer rater dealer of the year for Florida (Hyundai).
I am also wandering if these have any SEO value as well?