We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I recently had the oppurtunity to attend the DrivingSales Presidents Club again this year. While it is geared towards general mangers and dealer principals, I still got a lot of great information out of it. Here is a small part of what I took away from the conference:
The consumer experience both on our website and in our store has to become the main focus for our dealership. While we are pretty good at that already, consumers are demanding an even better job in that area. A lot of scenarios were discussed in Jared Hamilton's presentation. Here are a few of my takeaways.
Consumers don't want to be involved in "the old school" dealership processes.
Most consumers still do not trust the dealers.
Consumers value what they are hearing from friends and family more than anything else.
The transition from online to showroom must get better.
I have felt for some time that these things are important but this verified that for me. All in all this was a great conference that I would recomend.