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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask performance manager

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

DrivingSales Presidents Club

eacc2368711ad625fb0fb2926f6c7e77.jpg?t=1I recently had the oppurtunity to attend the DrivingSales Presidents Club again this year. While it is geared towards general mangers and dealer principals, I still got a lot of great information out of it. Here is a small part of  what I took away from the conference:

The consumer experience both on our website and in our store has to become the main focus for our dealership. While we are pretty good at that already, consumers are demanding an even better job in that area. A lot of scenarios were discussed in Jared Hamilton's presentation. Here are a few of my takeaways.

Consumers don't want to be involved in "the old school" dealership processes.

Most consumers still do not trust the dealers.

Consumers value what they are hearing from friends and family more than anything else.

The transition from online to showroom must get better.

I have felt for some time that these things are important but this verified that for me. All in all this was a great conference that I would recomend.

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