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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask performance manager

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Does Social Media Really Sell Things?

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For some time now our industry ha put a lot of focus on social media. We have quite a few different types of things that we promote and post on social media. We highlight communty events, post sold cars, deals of the week and have contests as well. We have also just started to use it to promote service as well. We have often wondered if it truly helps. Well, I got my answer to this last evening in a very different kind of way.

Several years ago, I started running avidly. Once I did this, I started following different running groups on Facebook. This gave me a lot of tips, but also informed about a lot of races that I could spend MONEY on. During this time the Facebook advertising gods figured out that I like to run as well. Then I began to get all kinds of running event ads. Well one particular one caught my eye. It is a series of obstacle races called Spartan. I decided that I had to try one...by the way they are pricey. I quickly became addicted to them and have done 6 of them around the country. So not only are they expensive, but the travel to and from them is as well. So, yes, Facebook worked on me! I realized this last night while having dinner with a friend. He has been friends with me on Facebook for sometime. He said to me....I have been seeing you on Facebook doing these Spartan races...I think that I would like to do one. Now he is also following the race series on Facebook. He is the second of my friends to go down this route due to Facebook.

So how does this apply to the auto industry you ask? It should be obvious. You never know where a person might be when they decide to make a car purchase. If we leverage our social media correctly to the followers that we have we should be the first person that they try to buy a car from. At the same time if we do it wrong it obviusly can hurt your chances with them.

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