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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Does Social Media Really Sell Things?

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For some time now our industry ha put a lot of focus on social media. We have quite a few different types of things that we promote and post on social media. We highlight communty events, post sold cars, deals of the week and have contests as well. We have also just started to use it to promote service as well. We have often wondered if it truly helps. Well, I got my answer to this last evening in a very different kind of way.

Several years ago, I started running avidly. Once I did this, I started following different running groups on Facebook. This gave me a lot of tips, but also informed about a lot of races that I could spend MONEY on. During this time the Facebook advertising gods figured out that I like to run as well. Then I began to get all kinds of running event ads. Well one particular one caught my eye. It is a series of obstacle races called Spartan. I decided that I had to try one...by the way they are pricey. I quickly became addicted to them and have done 6 of them around the country. So not only are they expensive, but the travel to and from them is as well. So, yes, Facebook worked on me! I realized this last night while having dinner with a friend. He has been friends with me on Facebook for sometime. He said to me....I have been seeing you on Facebook doing these Spartan races...I think that I would like to do one. Now he is also following the race series on Facebook. He is the second of my friends to go down this route due to Facebook.

So how does this apply to the auto industry you ask? It should be obvious. You never know where a person might be when they decide to make a car purchase. If we leverage our social media correctly to the followers that we have we should be the first person that they try to buy a car from. At the same time if we do it wrong it obviusly can hurt your chances with them.

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