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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Does Social Media Really Sell Things?

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For some time now our industry ha put a lot of focus on social media. We have quite a few different types of things that we promote and post on social media. We highlight communty events, post sold cars, deals of the week and have contests as well. We have also just started to use it to promote service as well. We have often wondered if it truly helps. Well, I got my answer to this last evening in a very different kind of way.

Several years ago, I started running avidly. Once I did this, I started following different running groups on Facebook. This gave me a lot of tips, but also informed about a lot of races that I could spend MONEY on. During this time the Facebook advertising gods figured out that I like to run as well. Then I began to get all kinds of running event ads. Well one particular one caught my eye. It is a series of obstacle races called Spartan. I decided that I had to try one...by the way they are pricey. I quickly became addicted to them and have done 6 of them around the country. So not only are they expensive, but the travel to and from them is as well. So, yes, Facebook worked on me! I realized this last night while having dinner with a friend. He has been friends with me on Facebook for sometime. He said to me....I have been seeing you on Facebook doing these Spartan races...I think that I would like to do one. Now he is also following the race series on Facebook. He is the second of my friends to go down this route due to Facebook.

So how does this apply to the auto industry you ask? It should be obvious. You never know where a person might be when they decide to make a car purchase. If we leverage our social media correctly to the followers that we have we should be the first person that they try to buy a car from. At the same time if we do it wrong it obviusly can hurt your chances with them.

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