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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Internet data.....what is the most important metric?

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I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. It is much like the financial commposite that nada uses for other 20 group meetings. It has everyones internet data in it and rates and ranks each member under different measurements. It is a great accountabilty tool that we use as a group. One section is dedicated to analytics off of our website. the other two sections are for cars.com and autotrader data.

While there are a ton of measurements in our composite I am trying to figure out which are the most important. Originally we ranked evry page by bounce rate. We have found that a higher bounce rate is not always a problem. If you market properly and get the person to the page that they want to be on it could result in a bounce. Pages per visit fall in to this category as well. So does time on site.

Some of the othe measurements in our composite are thigs such as Number of visits, Number of unique visits, % direct, referral, organic and paid. As you can imagine this can all get very confusing if trying to focus on it all.

 We decided in our group to start focusing on the unique visitors number and rate our pages by that. We came to conclusion that for us this wwas an important number. We do however still realize that we still need to be aware of all of the other measurements as well.

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