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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

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Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

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Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Digital Marketing Journey....What's Next?

7aa1edc02891332ef54790be9d6fc84f.jpg?t=1We have a Hyundai store that has been in business for quite some time. We have always had a straight talk branding message in our advertising efforts. We have also always had a very generous budget to work with.

About four years ago, we really started working on our digital presence. While we started these efforts a little behind everyone else, we have outpaced most of the dealers in our area. We started by looking at the processes we have in place at the dealership. In other words we needed to be sure the leads were being handled correctly and if not what needed to be fixed. Once these were in place we started working on our SEO. We took a long term approach to this along with our digital vendor. We also started working with our website vendor and tweaked our website. Once we had the site looking good, we started spending money on SEM advertisements. Originally all of our efforts were directed at Google. Once we started succeeding on Google we started to tackle Bing. We also had to figure out how to measure all of this stuff! During all of this time our traffic and conversions continued to grow. Sales have improved a ton as well!

The last few months I have not seen that huge growth continue in our traffic, however the traffic that we are getting continues to convert well! I am looking for any ideas to continue this growth pattern.

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