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We have a Hyundai store that has been in business for quite some time. We have always had a straight talk branding message in our advertising efforts. We have also always had a very generous budget to work with.
About four years ago, we really started working on our digital presence. While we started these efforts a little behind everyone else, we have outpaced most of the dealers in our area. We started by looking at the processes we have in place at the dealership. In other words we needed to be sure the leads were being handled correctly and if not what needed to be fixed. Once these were in place we started working on our SEO. We took a long term approach to this along with our digital vendor. We also started working with our website vendor and tweaked our website. Once we had the site looking good, we started spending money on SEM advertisements. Originally all of our efforts were directed at Google. Once we started succeeding on Google we started to tackle Bing. We also had to figure out how to measure all of this stuff! During all of this time our traffic and conversions continued to grow. Sales have improved a ton as well!
The last few months I have not seen that huge growth continue in our traffic, however the traffic that we are getting continues to convert well! I am looking for any ideas to continue this growth pattern.