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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Chevrolet Internet close rates

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 Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are closing the internet leads at 18 percent and the leads from our web site at 21percent. Most of our leads are given to sales people and they are backed up by bdc representatives. Some of the lead sources go directly to the business development center reps. We attribute those good numbers to a change in the dealership that we made several years ago. We decided at that time to sign up with the internet training that driving sales offers. We also implemented a certification process for the sales reps. This process involved ongoing monitoring of the sales reps handling of the internet leads that they received. We used a version of the scorecard that driving sales refers to in order to do this. While this was very time consuming for me to do on twenty sales reps it paid off. 

About a year ago we purchased a chevrolet store an hour away from our hyundai store. We now have a Business development center for them.......however we are only closing internet leads at that store at 6-7 percent. We will be moving the same process that we used at the hyundai store over to the Chevy store. I would be interested in hearing what other Chevrolet dealers are doing in this area. Are close rates lower at a chevy store? 

 

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