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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask performance manager

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

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How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Chevrolet Internet close rates

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 Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are closing the internet leads at 18 percent and the leads from our web site at 21percent. Most of our leads are given to sales people and they are backed up by bdc representatives. Some of the lead sources go directly to the business development center reps. We attribute those good numbers to a change in the dealership that we made several years ago. We decided at that time to sign up with the internet training that driving sales offers. We also implemented a certification process for the sales reps. This process involved ongoing monitoring of the sales reps handling of the internet leads that they received. We used a version of the scorecard that driving sales refers to in order to do this. While this was very time consuming for me to do on twenty sales reps it paid off. 

About a year ago we purchased a chevrolet store an hour away from our hyundai store. We now have a Business development center for them.......however we are only closing internet leads at that store at 6-7 percent. We will be moving the same process that we used at the hyundai store over to the Chevy store. I would be interested in hearing what other Chevrolet dealers are doing in this area. Are close rates lower at a chevy store? 

 

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