We have a bdc department for our Hyundai store and our Chevy store. At our Hyundai store we have 3 sales bdc reps and two service bdc reps. We are receiving aprox 320 internet leads per month and aprox 10 Phone calls per month(new customers). We are closing the internet leads at 15-18 percenct and the calls at 30 to 40 percent. These are the main activities that my bdc reps concentrate on. This store averages 220 to 230 new and used car sales per month with my bdc department touching about 40 percent of them. We also have recently started doing a little data mining.
Our chevy store has two sales bdc reps and one service bdc rep. This store receives aprox 260 leads per month with a close rate of 5 to 6 percent. They receive aprox 80 new phone calls per month as well. This store is doing 75-85 cars per month with the bdc dept touching about thirty percent of them.
I am looking for some ideas from the community that I can use to try to get more sales out of my department. Please share! What other things are you guys doing in your bdc departments to help the store?