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Mark Rask

Mark Rask Digital Marketing manager

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bdc.....what more can I do to help?

We have a bdc department for our Hyundai store and our Chevy store. At our Hyundai store we have 3 sales bdc reps and two service bdc reps. We are receiving aprox 320 internet leads per month and aprox 10 Phone calls per month(new customers). We are closing the internet leads at 15-18 percenct and the calls at 30 to 40 percent. These are the main activities that my bdc reps concentrate on.  This store averages 220 to 230 new and used car sales per month with my bdc department touching about 40 percent of them. We also have recently started doing a little data mining.

 Our chevy store has two sales bdc reps and one service bdc rep. This store receives aprox 260 leads per month with a close rate of 5 to 6 percent. They receive aprox 80 new phone calls per month as well. This store is doing 75-85 cars per month with the bdc dept touching about thirty percent of them.

 

I am looking for some ideas from the community that I can use to try to get more sales out of my department. Please share! What other things are you guys doing in your bdc departments to help the store?

Colin Thomas

Hey Mark, how many calls are you your reps making per day? I am extremely concerned by the 10 inbound phone calls per month. If the reps are making the number of outbound calls they should be we should see that number of  inbound callbacks from our outbound and message efforts alone daily. I'd be happy to speak with you one on one because I think I could definitely help, if at least over the phone I'd be glad to share what I can. 

kelly hazlehurst

I'm confused.  If you are closing 15% of internet leads thats 48 cars sold.  But if you are responsible for 40% of the total 220 sales thats 88 sold.  What am I missing?

Mark Rask

kelly that rate is on the leads that are sent straight to my bdc.....not followup stuff

 

Mark Rask

collin you are right...i need more calls

Thomas Ieracitano

Watch Alan Ram's Video on my home page http://TheDigitalCarGuy.com

 

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