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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

A Quick Tip to Increase Finance PVR

A Quick Tip to Increase Finance PVR

It's no secret that customers are wary of the Finance department.  Jason explains a simple tip that can help you build trust and set you up fo…

Where Will the Service Department Take Your Store in 2019?

Where Will the Service Department Take Your Store in 2019?

December is in full swing, hopefully off to a strong start. In the blink of an eye, it’s going to be New Year’s, and a blank slate will be …

How Important are Pay Plans?

How Important are Pay Plans?

Dave Druzynski, Chief People Officer at Auto/Mate presents the motivators employees are looking for in a career.  "They try to create pay pla…

Solving the Attribution Problem in Automotive

Solving the Attribution Problem in Automotive

Customer obsession and identity mapping will take advertising and attribution to the next level in the automotive industry. This was the key takeaway …

3 Ways to Increase your Commissions

3 Ways to Increase your Commissions

Car Salesmen have a tough job. They have to juggle demands, personalities and the clock, all the while attempting to engage customers in a way that ma…

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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