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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

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What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x th…

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4 Steps to Sustain New & Stronger Habits

Why Habits are important... “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle   A h…

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What Type of Manager Are You?

  The number one contributing factor to retention is management. If you manage with a natural relationship-building process you will get the de…

Organic Listings are Ten Times More Effective Than Paid Ads

Organic Listings are Ten Times More Effective Than Paid Ads

  Organic listings are free. Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid a…

Create a Better Dealership Culture

Create a Better Dealership Culture

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Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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