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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

6 Must-Have Tools for Automotive Sales & Marketing Success

6 Must-Have Tools for Automotive Sales & Marketing Success

For automotive sales and marketing success, there are six must-have solutions that every dealership should put to work. Think of them as the essential tool…

Sell More Cars - How Group Reporting Motivates Store-to-Store Recon Improvement for Faster Turn

Sell More Cars - How Group Reporting Motivates Store-to-Store Recon Improvement for Faster Turn

An auto dealership’s reconditioning function helps or hurts the used car department. Recon is not just a process through which trade-ins and aucti…

The Evolving VDP

The Evolving VDP

What have we done to the VDP?  The VDP has seen some massive changes over the years.  As technology improved, so did our ability to display ou…

Welcome to The Community

Welcome to The Community

Welcome to The DrivingSales Community. Your go-to place for automotive retail information. After you have created a profile, then you can use the …

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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