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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

Exclusive Blog Posts

What selling cars has in common with selling real estate

What selling cars has in common with selling real estate

There are several things I learned during my time as a car salesman, one if which is a devoted work ethic. If you are in sales, you know that you have to d…

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

The Problems with Selling Used Cars with Recalls - Part 1

The Problems with Selling Used Cars with Recalls - Part 1

Part 1: Consumers Vote with their Pocketbooks When it comes to selling used cars with recalls, dealers seek refuge from scrutiny by turning to fellow de…

Search relavance on third party websites

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

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