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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

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Train , Train, Train!

 How much training do you do in each department at your store? We definitely could do a better job on this at our Hyundai And Chevrolet store. I am the digital marketing and bUsiness development manager for both stores. In my bdc and in the sales department all of the employees are required to do the oem required training. In our bdc department we also train every new salesperson on the crm when they start. We dont however (I feel ) have a real consistent process for training. I feel we should have checklists that are signed off on and after that ongoing occasional evaluations and training. 

 Next week I will be attending leadership training for the new HCM training product that driving sales has come up with. I feel that this will be a huge help! 

 I am looking for input from the community on what other dealers dealers are using for training! 

 

 

Brandin Wilkinson

Hey Mark!  We are a small store so it's a bit different for us.  I train the sales team 1 on 1 (qualified to do so) and work with the rest of the front-end staff daily on leadership and personal development.  We also send our team to motivational seminars (Darci Lang for example), personal development seminars (Tony Robbins), and Leadership Courses (Dale Carnegie).  It's great to use automotive training experts but they can only take you so far.  As Tony says and has proof of, success is only 20% skill (what the vast majority of sales training programs teach) and 80% mindset. I think it's imperative that we look outside the automotive industry for training. To me, mindset needs to become more of a priority in our industry.  We are part of a stressful and pressure enhanced environment yet there is little to no support for us. 

Ian Coburn

Hey Mark,

How was the HCM training? Also, what kind of training are you referencing here? All training? Tech skills? Soft skills? You specifically mention tech ones, so just curious. Thanks.

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