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Venturing into the ecommerce landscape is a hard nut to crack. With billions of ecommerce websites mushrooming on the internet, internet merchants find it difficult to attract and retain customers. So, how do you carve out a place for yourself in the extremely competitive online market? Well, here’s your answer.
Get the basics right – Know the rules of the game before starting out! Right from choosing the platform (Magento, osCommerce, PrestaShop etc.) for building your ecommerce website to the kind of products you wish to sell and the intended target market, you also need to be crystal clear about the vision and mission of your business. Here are some things you will have to work on –
Marketing & promotion – No matter how clutter-free your online store is, if people don’t notice it, you have wasted your time buddy! Here comes in the importance of internet marketing. Have a blog integrated with your ecommerce website to promote products, share ideas and most importantly help customers. Participate in forums, work on the SEO, and most importantly use social media!
Analytics – Have you ever wondered how many visitors land on your website? How many of them are repeat visitors? If you don’t use analytics to measure the conversion rates of website, you are paving a way for your own disaster.
Payment & shipping – The payment modes, shipping information and conditions, to a large extent determine the success of your ecommerce business. Have reliable payment gateways and merchant accounts integrated with your site. More information can be found here www.usa-merchantaccount.com. Make sure you clearly specify the payment options on your website.
Customer feedback – It’s important to know what customers feel about your website. Their perception matters the most! Getting feedback from customers is a great way to improve your web-based business.