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Mark Shipley

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

How Google Looks Down Great Content for Ranking Up Your Website.

Search Engine Optimization was too easy before 2012, and many people think they can be a good SEO expert by just doing spam links building. I cannot declare the name or country of that person who was saying “I can optimize your website by doing 5000 Directories and 3000 Social Bookmarks”.  It was truly an awkward moment when I become aware of that SEO is just like data entry?? But lamentably it was a wrong track. Google doesn’t encourage us to do spam link building ever. Google made a cutoff point for every SEO expert or webmaster to optimize their website accordingly.

When Google grasps the accretion of Spamming it launches an update denominated by Penguin. This update was purely for preventing the spam optimization techniques people were doing before. After this no one can optimize any webpage by doing low Quality back links building. Apart from that Google additionally encourage us to being more natural and relevant and optimize your website for user not for Search engines that’s why Content Marketing plays a vital in Search Engine optimization now a days.

But The Question is “How is it??”

Here is the Answer..

When Google’s Spider notice that any page Continuously sharing informative and quality content and user are engaging to read that and give affirmative comments. Additionally people are visiting that page from social stations especially from Google+ and Facebook Page.  Now Spider think that “may this page is also informative for his users” and it prefer to optimize that page with relevant keywords than any other page that is non informative or non Updated.

We can also say that Google prefer to rank a page which Google think informative for his user. If I add more in this then Google also gives good credit to the links, Bold Text and Underline text exist on that page. The Above informative doesn’t mean to kick out the links building from your SEO strategy. Quality Links building still exist but please beware from spam links building like forums profiles, bulk directory Submission, low Quality Bookmarks etc. As well as Google Onpage SEO Condition matters.

Additionally here are some keypoints that make your webpage Valuable for Google.

 

- Make internal links in your website, especially on that which has high Google Page Rank.

-Must add a Blog page in your website and add content on regular basis.

-Social Signals are important make sure you have Social platform with real audience.

-Make Sure you have Share buttons of major Social Platform on your blog page.

-Submit your every post to 25-30 top Social bookmarking website this would be helpful for crawling your post fast.

-If you are using wordpress website the use Commentluv and do blogs commenting whenever you get chance. Use Rokcomments alternatively for Joomla websites.

-Try to build good relations in same niche blogs Communities.

 

So the Bottom line is, are you still looking for a link builder who does spam link building to your website. I think you are not. I know search engine optimization is a complicated and time taking process but most of SEO Services does not know what they are doing, But you can do this of you can work in a Natural way and positive side of the line you can achieve your desire rankings.

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