Regina-based tech startup is the first company to extend ad reach for dealerships

Regina, SK: sMedia, North America's leading digital technology company for automotive dealerships, announces the launch of Dynamic Snapchat Ads - the first Snapcaht ads designed specifically for Automotive. With a new launch, sMedia helps dealers to appeal to a specific demographic, face less competition, save money with lower CPC and get potentially better ROI.

Of the company’s recent launch, sMedia CEO Marshal Finch said, “The competition for digital presence is growing - Google has seen a drastic increase in the Cost per Click (CPC) as more dealerships go digital. sMedia recognized this shift and became the first company to automate Dynamic Snapchat Ads that give dealers a first-mover advantage - reach millenials before other dealerships catch up and start to drive up the costs.”

To automate Snapchat ads, sMedia developed a technology that recognizes purchase intent online and spots interested buyers, or Engaged Prospects. sMedia optimizes Snapchat ads for Engaged Prospects, attracting new buyers and bringing them back to dealers’ Vehicle Detail Pages.

About sMedia: sMedia is North America's leading digital technology company for automotive dealerships. Over 450+ dealers partner with sMedia to build traffic, maximize engagement, and drive leads and sales. From a 3 person team at a single desk in 2011, to a leading digital technology company with over 75 team members across the world - sMedia was recognized by www.canadianbusiness.com as the 53rd Fastest Growing Company in Canada in 2018.