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Jared Hamilton
From: Jared Hamilton
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Martha  Rader, PhD

Martha Rader, PhD President

Exclusive Blog Posts

The Future is Here … Is it the Car Vending Machine?

The Future is Here … Is it the Car Vending Machine?

Companies all around the world are picking up on the car vending machine trend. In recent news, Ford joining with tech giant Alibaba to create a cat-the…

Enlightening Your Clients That Owning a Car is Something They Can Afford

Enlightening Your Clients That Owning a Car is Something They Can Afford

When people hesitate to trade in their vehicle for a new one or simply buy another used car in cash, a big consideration is whether they will have to pay m…

In the fog of the Automotive war, are we Acting Like a Team?

In the fog of the Automotive war, are we Acting Like a Team?

I've recently had an opportunity to be trained by the best our U.S. Navy has to offer. Retired Navy SEALs Jocko Willink (Pictured Left), Leif Babi…

Searching for Fresh Talent in the Automotive Industry

Searching for Fresh Talent in the Automotive Industry

For today’s story auto manufacturers are looking to track down its next generation of employees, as a key section of its workforce ages and retir…

Recruiting Millenials: 3 Ways to Woo the New Workforce

Recruiting Millenials: 3 Ways to Woo the New Workforce

Really? Another post dedicated to the why and how of hiring millennials? Shouldn’t we be over this by now? Haven’t we decided that mill…

Want to Increase Sales and Referrals in your Dealership, Improve First Impressions!

Inspiring a Positive Culture: Understanding how Crucial First Impressions, Sales & Referrals can be affected by Hidden Blind Spots

First impressions, especially in a sales and service environment can be crucial to your success.  What kind of first impressions are your employees and managers making? Could hidden blind spots or unconscious bias interfere?

Most people have heard the phrase “a picture is worth a 1000 words”.  Our non-verbal messages paint pictures.  Eighty percent (80%) of what you understand in a conversation is read through the body, not the words (Gupta  2013).  

If words and body language don’t match, it is quite possible that you may be perceived as non-caring, inauthentic and untrustworthy.  Without understanding this, unfortunately you may turn people off. 

A widely known statistic in the auto industry is that women either purchase or influence up to 85% of the automobile purchases, yet according to the 2015 U.S. Women’s Car Dealership Report, “one third of women are nervous, overwhelmed and apprehensive when buying a car”.

Autobytel (2016) indicates that many vehicle buying decisions are made online before stepping foot into a dealership and that shoppers are only visiting 1.2 showrooms today verses up to 5 in past years.  First impressions can be essential to successful sales outcomes! 

Understanding blind spots and unconscious bias could assist in inspiring a more positive environment from the perspective of potential buyers, customers or employees.  This could mean the difference between women feeling apprehensive and nervous and feeling as if they are a valued potential customer or employee and that you care (or other diverse potential customers).  This in turn may increase your sales and referrals.   

 

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