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Jared Hamilton
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Martha  Rader, PhD

Martha Rader, PhD President

Exclusive Blog Posts

The Cadillac CT6 Challenges Tesla For Semi-Autonomous Vehicle Technology

The Cadillac CT6 Challenges Tesla For Semi-Autonomous Vehicle Technology

Semi autonomous cars are becoming more and more prevalent on the roadways. General Motors is leading the surge by offering a Super Cruise version of th…

What Your Favorite Pizza Topping Says About Your Sales Personality

What Your Favorite Pizza Topping Says About Your Sales Personality

How To Get More Traffic And Engagement To Your DrivingSales Community Blog

How To Get More Traffic And Engagement To Your DrivingSales Community Blog

You finally did it! You spent a good chunk of your afternoon writing the ultimate post for your DrivingSales Community blog. You've got stats, re…

used car dealership and car finance

used car dealership and car finance

You can find best cars with fair deal in http://www.dallasautohaus.com Used Car dealership, used car finance, buy here pay here, Luxury vehicle, trucks, SU…

Put Customers in the Driver's Seat - It's Better for Your Bottom Line

Put Customers in the Driver's Seat - It's Better for Your Bottom Line

Traditionally, dealerships have completely controlled the car-buying process, and customers have, in many respects, simply been along for the ride. This me…

Want to Increase Sales and Referrals in your Dealership, Improve First Impressions!

Inspiring a Positive Culture: Understanding how Crucial First Impressions, Sales & Referrals can be affected by Hidden Blind Spots

First impressions, especially in a sales and service environment can be crucial to your success.  What kind of first impressions are your employees and managers making? Could hidden blind spots or unconscious bias interfere?

Most people have heard the phrase “a picture is worth a 1000 words”.  Our non-verbal messages paint pictures.  Eighty percent (80%) of what you understand in a conversation is read through the body, not the words (Gupta  2013).  

If words and body language don’t match, it is quite possible that you may be perceived as non-caring, inauthentic and untrustworthy.  Without understanding this, unfortunately you may turn people off. 

A widely known statistic in the auto industry is that women either purchase or influence up to 85% of the automobile purchases, yet according to the 2015 U.S. Women’s Car Dealership Report, “one third of women are nervous, overwhelmed and apprehensive when buying a car”.

Autobytel (2016) indicates that many vehicle buying decisions are made online before stepping foot into a dealership and that shoppers are only visiting 1.2 showrooms today verses up to 5 in past years.  First impressions can be essential to successful sales outcomes! 

Understanding blind spots and unconscious bias could assist in inspiring a more positive environment from the perspective of potential buyers, customers or employees.  This could mean the difference between women feeling apprehensive and nervous and feeling as if they are a valued potential customer or employee and that you care (or other diverse potential customers).  This in turn may increase your sales and referrals.   

 

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