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From: Jared Hamilton
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Martin Petersen

Martin Petersen Used Car Manager

Exclusive Blog Posts

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The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

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Organic Listings are More Effective Than Paid Ads

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New to the platform.. What is your feelings on videos = Vdp's

It always seems that my reps and Corporate guys have the magic formula for VDP's. This week its videos. New week it is MORE pictures, followed by LESS pictures. Vehicle Fully Detailed vs Quick phots. Im curious on what your feelings are as UCM's or filling the roll.

Kelly Kleinman

Videos =VDPs is a great subject line. You may be on to something there. I would have a video like Doug Thompson makes at https://vehiclestest.com/ on each and every VDP on my site. That way I'm providing a single page on my own dealership site for each make and model that has all of the research a buyer may need to pull the trigger - complimented by video. Videos may slow a site load time down a tad, but they also rank well in the search engines and provide an octane boost for your SEO. 

Martin Petersen

Thank you, I appreciate that. Do you currently do them? I am very interested in the logistics of the videos, I have worked with the a few dealers over the years and have seen many processes. I have been in the videos and taught many over the years to be in the videos. The approach I have always taken is to market my self as "The ____ Guy". Has anyone else seen a good approach? And how do you compensate your guys to make it be a desirable position?

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