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Jared Hamilton
From: Jared Hamilton
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Martin Petersen

Martin Petersen Used Car Manager

Exclusive Blog Posts

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Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why …

Dispel Fears About the Auto Industry with Your Recruiting

Dispel Fears About the Auto Industry with Your Recruiting

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How is Your 'Why Buy Here' Messaging?

How is Your 'Why Buy Here' Messaging?

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Give Customers a Refreshing, Old Ad Message

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New to the platform.. What is your feelings on videos = Vdp's

It always seems that my reps and Corporate guys have the magic formula for VDP's. This week its videos. New week it is MORE pictures, followed by LESS pictures. Vehicle Fully Detailed vs Quick phots. Im curious on what your feelings are as UCM's or filling the roll.

Kelly Kleinman

Videos =VDPs is a great subject line. You may be on to something there. I would have a video like Doug Thompson makes at https://vehiclestest.com/ on each and every VDP on my site. That way I'm providing a single page on my own dealership site for each make and model that has all of the research a buyer may need to pull the trigger - complimented by video. Videos may slow a site load time down a tad, but they also rank well in the search engines and provide an octane boost for your SEO. 

Martin Petersen

Thank you, I appreciate that. Do you currently do them? I am very interested in the logistics of the videos, I have worked with the a few dealers over the years and have seen many processes. I have been in the videos and taught many over the years to be in the videos. The approach I have always taken is to market my self as "The ____ Guy". Has anyone else seen a good approach? And how do you compensate your guys to make it be a desirable position?

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