Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Martin  Saavedra JR

Martin Saavedra JR EVP/Founder

Exclusive Blog Posts

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

On the surface, having your sales consultants promoting your brand on social media seems like a win-win. The idea that your dealership is getting that addi…

Put Your Dealer Advantage to Work in Service

Put Your Dealer Advantage to Work in Service

According to the CallSource Automotive Inbound Call Data Report, the service department phone is a missed opportunity. Over the past four years, 60 per…

Dealer Name Bidding Amplification Strategy

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…

Is Your Dealership Prepared to Handle These Conversation Topics?

Is Your Dealership Prepared to Handle These Conversation Topics?

Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…

When It Comes To Forestry, One Tire Can Save the Day

When It Comes To Forestry, One Tire Can Save the Day

Forestry is all about harvesting a naturally renewable resource in order to preserve mother nature. If done properly with utmost patience, the fore…

2019 is going to be a great year, right? 

Interest rates are up and so are inventories. Consumers demand is expected to be less and your stores are still expected to make the number. 

Most dealers will still do the same thing over and over only to apply pressure the last 10 days of the month in order to make the numbers happen, somehow. The fact remains that you still have consumers who are still in the buying cycle. They have not gone away and they are still shopping you and others. It's 2019 and you still have no idea who they are. Your team does not correlate how many times this customer has been back to the site who what they are actually shopping for now. 

Dealers today need to know what their digital recapture rate is month in and month out. Your team needs the data displayed simply within the CRM to quantify to them how many times this customer has been back to the site over the last 30 days. With this understanding you team will be empowered to do two things. 

1. Increase the appointments

2. Increase the show. 

These two things will increase the closing percentage and add an additional 10 - 12 units per month without adding additional marketing cost, change in personal, or training. 

Understanding consumers on the path to purchase provides your store with the ability to be direct and personal in pricing, and provide transparency throughout the process, it allows your store to engage customers with purpose. 

This year look at the strategy of why you are marketing and find a system that will quantify how many shoppers / consumers you still have in funnel next month. Most importantly know you lead recapture rate and how to increase it. 

Have a great 2019 and sell more!

 

Bryant Gibby

Great insight Martin. Thanks for the post!

This information would have been super helpful in the 2 stores that I ran. For other dealer's understanding, does this integrate with all CRM's?

Martin  Saavedra JR

Thanks Bryant. Yes it certainly does and with the ups and downs in the market dealers need to spend less and do more with the data they have trapped in the CRM.  

Derrick Woolfson

@Great article! I wish more CRM's had the ability to track customer visits to the website. It is an invaluable tool! We get an alert each time our customers are back on the website (and break it down into categories; i.e. 90-60-120 days). We can then also track how many sales we got from them. A much easier way to manage long term follow-up. 

Martin  Saavedra JR

Thanks! and I agree. With SILLOET we are displaying Visibility of the customer journey also marketing back the to consumer their Equity / Trade valuation all of it. If not then what is the point of having the data trapped in the DMS / CRM.  

 Unlock all of the community & features  Join Now