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Jared Hamilton
From: Jared Hamilton
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Martin  Saavedra JR

Martin Saavedra JR EVP/Founder

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

Here's what I've noticed in dealerships: the problem isn't just a lack of training, it's the general lack of a thought process that any tra…

4 Easy Ways to Crack Down on Unethical Used Car Dealers

4 Easy Ways to Crack Down on Unethical Used Car Dealers

We all love getting a good deal, especially when it comes to making a large investment like a vehicle. Used cars are a great way to save some cash whil…

The Hidden Costs in Your CRM

The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

Face Book, Face Book, Face Book.

Today a large portion of your digital spend it captured within Face Book because you just have to be Social. Remember you are giving Face Book what they need which is your content in return for more eye balls back to your site. But the fact remains that most of Face Book views are inflated and with the recent turmoil consumers are spending less time on the platform. 

Your digital should not provide your team with more dead leads to chase but it should focus your team on exactly who they need to chase. By focusing attention on In Market shoppers and recapturing those consumers you team can put into place selling skills and actual training that you have paid for. 

Burning the CRM for 30, 60, 90 day follow up or having the consumer tell you they are no longer in market is typical, but being able to see when they come back to your site and how often provides your team with insight and data that is now actionable. The path to purchase is never a straight line so knowing the WHO helps to gain the extra 20 units we all want. 

Spend less and recapture more.  

Jake Martin

Interesting perspective. As time goes on it becomes harder to battle for a spot on the users timeline without paying to play with "boosts". 

Martin  Saavedra JR

Correct. Also at the end of the day you just have mores stats in your GMT but you don't have the "WHO" that you team need to close the distance in the path to purchase. 

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