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Jared Hamilton
From: Jared Hamilton
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Martin  Saavedra JR

Martin Saavedra JR EVP/Founder

Exclusive Blog Posts

10,000+ Cars Trucks and SUVs Listed for Sale on Driverbase

10,000+ Cars Trucks and SUVs Listed for Sale on Driverbase

Car shoppers can now search over 10,000 new certified and used vehicles on the Driverbase marketplace. In the last month we increased from…

Path of Exile: What is reduction and extra reduction?

Path of Exile: What is reduction and extra reduction?

Reducing this affix is rare in Path of Exile. Let’s take the bodyguard. When you have a bodyguard on your body, you are hit by 20% to reduce the dama…

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

Face Book, Face Book, Face Book.

Today a large portion of your digital spend it captured within Face Book because you just have to be Social. Remember you are giving Face Book what they need which is your content in return for more eye balls back to your site. But the fact remains that most of Face Book views are inflated and with the recent turmoil consumers are spending less time on the platform. 

Your digital should not provide your team with more dead leads to chase but it should focus your team on exactly who they need to chase. By focusing attention on In Market shoppers and recapturing those consumers you team can put into place selling skills and actual training that you have paid for. 

Burning the CRM for 30, 60, 90 day follow up or having the consumer tell you they are no longer in market is typical, but being able to see when they come back to your site and how often provides your team with insight and data that is now actionable. The path to purchase is never a straight line so knowing the WHO helps to gain the extra 20 units we all want. 

Spend less and recapture more.  

Jake Martin

Interesting perspective. As time goes on it becomes harder to battle for a spot on the users timeline without paying to play with "boosts". 

Martin  Saavedra JR

Correct. Also at the end of the day you just have mores stats in your GMT but you don't have the "WHO" that you team need to close the distance in the path to purchase. 

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