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Jared Hamilton
From: Jared Hamilton
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Matt Hatchell

Matt Hatchell Director of Marketing

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Times, they are a changing

Amazon and Nissan successfully sell a Versa online and deliver it in a giant Amazon box.  This headline is amazing and really could be a glimpse of what’s to come for the auto industry.  Even though Nissan’s Erich Marx said in response to this becoming standard practice, “No, I think this a really fun one-time execution. We have a great dealer network, and we want our dealers to be involved in the marketing and delivery of our cars. We certainly don't want to step on their toes." Do you think it could be possible?  Is this a sign of the future or just a great social media stunt?

Now matter how you look at it, it makes you take a hard look at the possibilities.    

Read more about it here:  http://www.adweek.com/adfreak/nissan-delivers-versa-note-one-lucky-buyer-enormous-amazon-box-154756

Excuse me if this story has already been covered to death on the site.  

Larry Schlagheck
I think it "can" be done, but not sure to what degree it will happen. And, in the end the consumer will decide, but I firmly believe that the retail experience will always be present. Even if "ordering" becomes more common-place, buyers want to see, feel, and sit in the second largest purchase they will probably ever make. You can't do that online. I suspect that a manufacturer will try to go the route of having "stores" with one of each model on the floor and everything will be ordered (Tesla?), but even then you need sales consultants and franchisees just like any other retail experience, in my opinion.
Mark Thomas
Who handled the trade?

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