We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Amazon and Nissan successfully sell a Versa online and deliver it in a giant Amazon box. This headline is amazing and really could be a glimpse of what’s to come for the auto industry. Even though Nissan’s Erich Marx said in response to this becoming standard practice, “No, I think this a really fun one-time execution. We have a great dealer network, and we want our dealers to be involved in the marketing and delivery of our cars. We certainly don't want to step on their toes." Do you think it could be possible? Is this a sign of the future or just a great social media stunt?
Now matter how you look at it, it makes you take a hard look at the possibilities.
Read more about it here: http://www.adweek.com/adfreak/nissan-delivers-versa-note-one-lucky-buyer-enormous-amazon-box-154756
Excuse me if this story has already been covered to death on the site.