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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

I think dealers and website companies seem to put too much focus on optimizing only the dealer's home page and not the rest of the pages on their website.

Some dealers load up their home page and make it sort of ugly just to add keywords and content to it. What about just putting all that content on an "About Us" page that says what you do? That page will get indexed as well.

For example, search "deery brothers" on Google and you'll notice their home page is #1, but #2 is their "About Us" page which is full of great content, along with their home page.
http://www.deerybrothers.com/AboutUs-MasterPage.aspx

For a non dealer website example, search google for "dealer crm" and http://www.VinSolutions.com/crm.aspx comes up #2. Notice it doesn't link to our home page... Actually, our home page has no text at all on it! It doesn't need to... our website isn't a ONE PAGE website.

I guess my only point is, don't be stuck in the mindset that your home page is your only web page. You should optimize your home page, but your entire website should be full of optimized content. I would recommend creating as many custom pages as you can to add additional content. Also be sure to customize your page titles and meta tags on all your pages, not just your home page.

 

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