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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

I think dealers and website companies seem to put too much focus on optimizing only the dealer's home page and not the rest of the pages on their website.

Some dealers load up their home page and make it sort of ugly just to add keywords and content to it. What about just putting all that content on an "About Us" page that says what you do? That page will get indexed as well.

For example, search "deery brothers" on Google and you'll notice their home page is #1, but #2 is their "About Us" page which is full of great content, along with their home page.
http://www.deerybrothers.com/AboutUs-MasterPage.aspx

For a non dealer website example, search google for "dealer crm" and http://www.VinSolutions.com/crm.aspx comes up #2. Notice it doesn't link to our home page... Actually, our home page has no text at all on it! It doesn't need to... our website isn't a ONE PAGE website.

I guess my only point is, don't be stuck in the mindset that your home page is your only web page. You should optimize your home page, but your entire website should be full of optimized content. I would recommend creating as many custom pages as you can to add additional content. Also be sure to customize your page titles and meta tags on all your pages, not just your home page.

 

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