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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

What is Video SEO?
Google ranks video content from YouTube, AOL and others very high in their rankings. By posting videos on YouTube, you can easily gain additional exposure for your dealership, at NO COST!


How about some examples?
Search Google for "2009 Buick LaCrosse Roxboro". The top 6 rankings are all from a video posted on YouTube that was the re-published to additional websites by YouTube as well.
Search Google for "2004 Dodge Durango Indianapolis". Top ranking is a YouTube video on Aol Autos.
You can use your pre-owned inventory to compete for dozens of keywords that you would normally not be able to compete for.

So how do I do it?
Sign up for a free Youtube account and start uploading videos. The trick though comes with the proper titles, descriptions, and keywords of your videos. (VinSolutions software will automatically optimize that for you.). You can record digital video with most any snapshot or video camera these days.

What is the easiest way to take videos of vehicles?
VinSolutions VinCamera is the only solution available to easily capture videos and upload them to the Internet. Simple select the stock # within the camera's software and take your video. Connect it to your PC and let our software take care of the tedious resizing & uploading.

What else can I do with videos?
VinSolutions can also help you send your videos to your website, Cars.com, AutoTrader.com and more. Upload videos of your staff, dealership, TV commercials and more. Via our ILM and
CRM, you can also easily email these videos to your prospects.

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