We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Part 2 - "RSS & Data Syndication"
Perhaps one of the best technologies to become popular over the last few years is RSS feeds. RSS stands for Really Simple Syndication. RSS provides a simple way to subscribe to information being syndicated. This provides a way to receive updates when new information is available without having to check a website over and over looking for new information. For example, if you wanted to be notified on a daily basis what the weather was going to be the next few days, you could subscribe to a RSS feed from Weather.com.
Ok, so RSS sounds useful, how do I subscribe to RSS news feeds?
I personally use Google Reader and I highly recommend it. I currently subscribe to about 30 feeds with it.
Some example of common RSS feeds
Daily Dilbert Comic
Craigslist – Looking for something on Craigslist? Stop checking everyday and just subscribe to an RSS feed! Scroll to the bottom of the page and there is a link for their subscriptions.
What movies are coming out on BluRay next week? No problem.
Just about anything you can think of is available in an RSS feed from somewhere.
Popular Automotive RSS feeds
So how can I leverage RSS technology for my dealership?
Of course if your dealership has a blog, your customers can subscribe to your blog via RSS.
I would also recommend working with your dealer website provider to integrate RSS content right in to your website. Display news from your manufacturer, local news, local weather, or display the news feed from your own dealership blog. Showing content like this on your website keeps your website fresh with ever changing dynamic content. Content that can help your SEO efforts and make your website more useful for your customers.
Some website providers also provide RSS feeds of your inventory. Potential customers can subscribe to your inventory data feeds and be notified any time you add a new vehicle or modify a vehicle in your inventory. Some search engines will allow you to submit your inventory RSS feeds to them as a form of an XML sitemap. This would allow the search engines to easily spider and keep up to date on your inventory pages.
How do I know if a website has RSS capabilities?
When visiting a website, look at the address bar in your browser for the RSS icon. Also look for the RSS icon on the website itself. Sometimes it can be found at the very bottom of the page.
“Web 2.0” is a buzzword used all over the place these days. So what does it mean? Web 2.0 simply describes the changing trends in the use of the Internet and web design. Web 2.0 is not a new version of the World Wide Web. Instead, it reflects the changes in the way that end users and software developers use the web. This article is part of a multi-part series attempting to help educate and define what Web 2.0 means.
Chief Technical Officer
Follow my blog at http://www.drivingsales.com/blog/mwatson/