Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

A sitemap is how you tell search engines what pages are available for crawling on your website. A sitemap is an XML file that lists all the urls for your website.

Sitemaps are not required, and search engines will spider your website with or without one. However, sitemaps allow you to tell search engines specific pages you want spidered that they perhaps couldn't find otherwise. This is very important, especially if your website uses a lot of Flash, Silverlight, javascript, or frames. Most dealer websites do use a lot of these technologies. Your sitemap can also tell the search engines how often to spider your website and when your website content has changed.

Sitemaps should also by dynamic (changed daily!), and not a static file created once in a while by your website or SEO provider. Your sitemap should include all the URLs to your inventory detail pages. This will allow search engines to spider your inventory detail pages which will help with your SEO on long tail search key phrases.

If setup properly, your website should have a robots.txt file with a reference in it to your sitemap file. This will allow ALL the search engines to automatically discover your sitemap and process it.

Here is an example:
http://www.garycrossleyford.com/robots.txt

Notice this line in the file:
http://www.garycrossleyford.com/sitemap.xml

The sad part is, VERY FEW website providers provide a robots file and dynamic XML sitemap!

Check with your website provider to make sure you have a dynamic XML sitemap.

Matt Watson
Chief Technical Officer
VinSolutions

 

 Unlock all of the community & features  Join Now