Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

From time to time I go to different dealers websites and submit leads because I'm curious about what ILM/CRM software they use and/or what they are doing for their lead follow up process. So I get random emails all the time.

Yesterday I got an email from a dealership in New York (screen shot of email at the bottom). It was just blank! Why? Because gmail and most email programs don't show images unless you click the "display images" button. (more about this below)

After I click the button to display the images it showed me one image that was 768 kilobytes. Yikes!

So there are some serious problems with taking your beautiful print ad and simply slapping it an email and blasting it to your entire customer base.

1. Email clients don't show images by default (more about why this is next)
2. If there are only images and they can't be seen, your email will look blank and quickly be discarded by the reader.
3. A lot of people check their email on their phones. So you need to send them something they can READ!
4. Emails with nothing but an image in them are more likely to be caught as SPAM!

OK, so why do email clients block images?

Whenever an image is loaded it has to be loaded from somewhere. That somewhere is almost always some company's web server. Because of that, they can track when you are downloading the images and therefore know you are reading the email and that your email address is good. Spammers use to these sort of techniques to email millions of people. Then, when they open the emails and view the images, BINGO!, they know your email address is real and that you enjoy reading spam!

Some CRM systems like ours also use this image trick to know when people read emails. So we can alert our CRM users that people are reading their emails. Odds are if they are online reading their email, they are sitting somewhere next to a phone as well... perfect time to call them when you know they just opened your email! It's also useful to see that people keep reading your emails but won't take your phone calls.

So keep this in mind as you send mass emails to your customer bases!

Matt Watson
Chief Technical Officer
VinSolutions
Automotive CRM Software provider

wordpress visitor counter

 Unlock all of the community & features  Join Now