Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

If you do some searching around Google for phrases like “city name year make model” you will find search engine listings of videos. I hear all the time about how search engines love video and rank pages with video higher over other content.


This is simply a myth and not true.

Web pages don't rank higher because they contain video. They rank higher because of other SEO reasons.

Google spiders web pages and ranks them on primarily 4 factors in no particular order:

1. Page titles
2. Page content
3. Back links (how many people link to your page?)
4. Google Page Rank

So why do web pages on YouTube.com rank so highly in search rankings?

Two simple reasons:
1.YouTube.com has a Google Page Rank of 9
2.YouTube.com has millions of back links to it

YouTube videos ranks well because of these SEO factors of course, not because the pages have video on them. Videos are embedded on websites using OBJECT tags. Tags that I highly doubt the search engines even pay attention to, yet alone figure out they are streaming videos and what they are streaming videos of.

So what is “Video SEO” then?

Video SEO is really being able to leverage video to create content on a website that has one of the highest Google Page Ranks there is. Regardless of how good or bad the video is, it enables you to create content on a website that has millions of visitors and a great Google page rank. This is the secret to the success.

More info about Google Page Rank:
http://en.wikipedia.org/wiki/PageRank

For comparison sakes here is how some popular sites compare when it comes to Google Page Rank:

YouTube.com: 9
autos.aol.com: 8
Cars.com: 8
autos.yahoo.com: 8
Edmunds.com: 7
eBay Motors: 7
AutoTrader.com: 6
CarsDirect.com: 6
Average dealer website: 3-5

So based on this you can see how probable it is for your video on YouTube to rank well on long tail searches, if listed on YouTube optimally.

Listing on YouTube is free and fairly easy to do, but has to be done the right way to maximize the SEO benefits.

Matt Watson
Chief Technical Officer
http://www.VinSolutions.com

http://www.vinsolutions.com/motosnap-videos.aspx

 Unlock all of the community & features  Join Now