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Matt Watson

Matt Watson Chief Technical Officer

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If you do some searching around Google for phrases like “city name year make model” you will find search engine listings of videos. I hear all the time about how search engines love video and rank pages with video higher over other content.


This is simply a myth and not true.

Web pages don't rank higher because they contain video. They rank higher because of other SEO reasons.

Google spiders web pages and ranks them on primarily 4 factors in no particular order:

1. Page titles
2. Page content
3. Back links (how many people link to your page?)
4. Google Page Rank

So why do web pages on YouTube.com rank so highly in search rankings?

Two simple reasons:
1.YouTube.com has a Google Page Rank of 9
2.YouTube.com has millions of back links to it

YouTube videos ranks well because of these SEO factors of course, not because the pages have video on them. Videos are embedded on websites using OBJECT tags. Tags that I highly doubt the search engines even pay attention to, yet alone figure out they are streaming videos and what they are streaming videos of.

So what is “Video SEO” then?

Video SEO is really being able to leverage video to create content on a website that has one of the highest Google Page Ranks there is. Regardless of how good or bad the video is, it enables you to create content on a website that has millions of visitors and a great Google page rank. This is the secret to the success.

More info about Google Page Rank:
http://en.wikipedia.org/wiki/PageRank

For comparison sakes here is how some popular sites compare when it comes to Google Page Rank:

YouTube.com: 9
autos.aol.com: 8
Cars.com: 8
autos.yahoo.com: 8
Edmunds.com: 7
eBay Motors: 7
AutoTrader.com: 6
CarsDirect.com: 6
Average dealer website: 3-5

So based on this you can see how probable it is for your video on YouTube to rank well on long tail searches, if listed on YouTube optimally.

Listing on YouTube is free and fairly easy to do, but has to be done the right way to maximize the SEO benefits.

Matt Watson
Chief Technical Officer
http://www.VinSolutions.com

http://www.vinsolutions.com/motosnap-videos.aspx

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