Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

"Similar vehicles" is one of the best functions of a good CRM system. Here are a couple example of how you can use this excellent functionality.

 

Trying to do this manually would take forever and be nearly impossible. So it takes smart software to compare the year, make, model, bodystyle, price, mileage, engine, and all sorts of other factors to evaluate which vehicles are the closest matches.

Initial auto responders. Rarely do customers buy the car the inquired upon. So why not give them some more options right up front? More options to contact you and come to do your dealership?

In this example, the first vehicle is what they inquired upon, and the next 4 are similar vehicles. This same technology can be used to supply similar vehicles to a new car lead, or similar new cars on a pre-owned lead.

Unsold follow up - Weeks later the car they were interested is now gone. Why not send them some similar vehicles that you now have available?

Matt Watson
VinSolutions
Automotive CRM Software provider

 Unlock all of the community & features  Join Now