Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
CRM technology isn't new. They all do the same thing, right? Manage tasks, schedule follow up calls, mail letters, and other basic things. Sure, they all do that by the year 2000 standards, but this is 2009! The CRM of 2009 can do so much more and do it much more intelligently.
CRM Technology for car dealers continues to rapidly change. The problem is, most car dealers don't even know about it. They are locked in to long term contracts. Contracts with products that in technology years would easily be considered dinosaurs.
The best way to purchase any type of software product is from a vendor that sells it as a monthly service with no contract or strings attached. You also want to ensure that the vendor is still heavily investing in the technology to continue improving it. Because the second they stop improving, is the second it becomes a dinosaur. You aren't looking for a vendor, you are looking for a partner.
I know several of the major CRM vendors who don't even have an R&D budget. They haven't improved the software recently and nor do they have any plans to. Where does that leave your dealership in terms of keeping up with the technology?
Has your out dated CRM solution got you stuck in a low gear?
OK, time for me to get back to working on the automotive CRM solution of 2010.
Chief Technical Officer