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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

If you want to get better at something, you first have to know how well you're doing, right?  How do you know how well you are doing? You have to be able to quantify it. Once you can quanity how you are doing, you can more effectively manage it.

CRM software is a great tool to monitor and measure the activity going on within your dealership. If you pull a showroom activity report and it says you are closing 90% of your ups, that doesn't mean you are doing a great job. It means your salespeople aren't using the system. Are they following up with the people that didn't buy that day? Could you sell more cars if they were?

If you want to improve how your store is performing, you have to get everyone using the CRM and use it's reporting to measure and track your success. Track your response times, closing ratios, appointment statistics and much more.

How can you manage what you can't measure? The problem is you don't know what you don't know.

Matt Watson
VinSolutions
Chief Technical Officer

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