We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
If you want to get better at something, you first have to know how well you're doing, right? How do you know how well you are doing? You have to be able to quantify it. Once you can quanity how you are doing, you can more effectively manage it.
CRM software is a great tool to monitor and measure the activity going on within your dealership. If you pull a showroom activity report and it says you are closing 90% of your ups, that doesn't mean you are doing a great job. It means your salespeople aren't using the system. Are they following up with the people that didn't buy that day? Could you sell more cars if they were?
If you want to improve how your store is performing, you have to get everyone using the CRM and use it's reporting to measure and track your success. Track your response times, closing ratios, appointment statistics and much more.
How can you manage what you can't measure? The problem is you don't know what you don't know.
Chief Technical Officer