Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Automated emails are very important to the success of your internet sales. For starters, an immediate auto responder is nice because it lets the customer know they received the request. It builds confidence that the dealership will respond. Auto responders also provide opportunity to provide information that they did not receive on the website they submitted the lead from. For example, your auto responder can automatically send pictures and brochures of the car they were interested in, links back to your website to view more info on that vehicle and even similar vehicles. Take this screen shot below as an example. This is from a real internet lead from one of our customers just a few minutes ago. Someone submitted an eBay lead on this Jeep Wrangler. It is Sunday and the dealership is closed, but the system can respond with a whole wealth of information. Now instead of the customer having one reason to contact you, they might have 3 or 4 and have now clicked on all these links and spent some time on your website. Think about how that compares to an auto responder that just says "Hey we're closed, call you tomorrow."

Automated emails are also very important for long term follow up. Sometimes you don't get a customer's phone number or they won't take your phone call. By using your automotive CRM software you can tell they are reading your emails. So it is important to keep sending them information. Now think about 2 weeks later and you sold that Jeep Wrangler. Wouldn't it be nice to automatically email them some similar vehicles to that Jeep? Your inventory continues to change and so will the similar vehicles. You want to keep possible vehicles of interest in front of the customer. Maybe you got some more Jeeps in stock. Matt Watson CTO VinSolutions

 Unlock all of the community & features  Join Now