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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Improving internet response times can improve your closing ratios. Manufacturers are starting to put a huge emphasis on improving response times in 2010. Here are some tips on how to improve your internet response times. 1.    Text messages and email alerts - Immediately notify yourself when new leads are received 2.    Manually sending an email or logging a phone call attempt counts as a response. (Auto-responder emails don’t count.) 3.    Respond to leads from your smart phone if your CRM supports it 4.    Lead “buckets” - Don’t assign leads to any particular person but instead put them in a bucket and whichever sales rep gets to it first, gets it! 5.    Use a fully mobile enabled CRM system that allows you to view complete lead details, send emails and log phone calls. 6.    Unresponded lead alerts - Setup your CRM to email a manager if leads aren’t responded to within a certain timeframe. 7.    Alert prompts within your CRM – Receive popup notifications automatically when new leads arrive. 8.    Use a phone calling service that can instantly call the customer when a lead is received. Response times can be <5 minutes! 9.    Netbook – Use a netbook or laptop on to the go to respond to leads 10.    3rd party monitoring services – They can ensure all leads are being responded to on time. (Some even offer 24 hours monitoring.) Another good idea to help keep your staff on their toes is to do mystery shopping! Automotive CRM Software continues to get more and more sophisticated for handling internet leads and mobile CRM solutions can really assist in improving response times. Matt Watson CTO VinSolutions

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