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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Increasing Email Conversion with Vehicle Details

Dealers send thousands of emails a month and have no way to track if customers are acting on those emails. I recently worked on a project to implement click tracking on the emails and wanted to share some of the results I have found.

Over 70% of the links clicked in emails were links to view more details about a specific vehicle. Links to view photos, videos, vehicle details, incentives, window stickers, etc.

These links drive the customer back to the dealer's website. This makes me believe that dealers who can embed vehicle details and links back to their website in  emails will have higher closing ratios. Dealers need a CRM that allows them to email vehicle details with hyperlinks back to their website for the customer to view more information.

In future posts I will share more information and stats about how customers are interacting. VinSolutions unique CRM and website integration and our new VinLens product is providing some very interesting insight and statistics.







 

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