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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Increasing Email Conversion with Vehicle Details

Dealers send thousands of emails a month and have no way to track if customers are acting on those emails. I recently worked on a project to implement click tracking on the emails and wanted to share some of the results I have found.

Over 70% of the links clicked in emails were links to view more details about a specific vehicle. Links to view photos, videos, vehicle details, incentives, window stickers, etc.

These links drive the customer back to the dealer's website. This makes me believe that dealers who can embed vehicle details and links back to their website in  emails will have higher closing ratios. Dealers need a CRM that allows them to email vehicle details with hyperlinks back to their website for the customer to view more information.

In future posts I will share more information and stats about how customers are interacting. VinSolutions unique CRM and website integration and our new VinLens product is providing some very interesting insight and statistics.







 

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