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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

Increasing Email Conversion with Vehicle Details

Dealers send thousands of emails a month and have no way to track if customers are acting on those emails. I recently worked on a project to implement click tracking on the emails and wanted to share some of the results I have found.

Over 70% of the links clicked in emails were links to view more details about a specific vehicle. Links to view photos, videos, vehicle details, incentives, window stickers, etc.

These links drive the customer back to the dealer's website. This makes me believe that dealers who can embed vehicle details and links back to their website in  emails will have higher closing ratios. Dealers need a CRM that allows them to email vehicle details with hyperlinks back to their website for the customer to view more information.

In future posts I will share more information and stats about how customers are interacting. VinSolutions unique CRM and website integration and our new VinLens product is providing some very interesting insight and statistics.







 

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