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Jared Hamilton
From: Jared Hamilton
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Matt Watson

Matt Watson Chief Technical Officer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Increasing Email Conversion with Vehicle Details

Dealers send thousands of emails a month and have no way to track if customers are acting on those emails. I recently worked on a project to implement click tracking on the emails and wanted to share some of the results I have found.

Over 70% of the links clicked in emails were links to view more details about a specific vehicle. Links to view photos, videos, vehicle details, incentives, window stickers, etc.

These links drive the customer back to the dealer's website. This makes me believe that dealers who can embed vehicle details and links back to their website in  emails will have higher closing ratios. Dealers need a CRM that allows them to email vehicle details with hyperlinks back to their website for the customer to view more information.

In future posts I will share more information and stats about how customers are interacting. VinSolutions unique CRM and website integration and our new VinLens product is providing some very interesting insight and statistics.







 

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