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Jared Hamilton
From: Jared Hamilton
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Max Steckler

Max Steckler VP, Products

Profile

Name: Max Steckler
Title: VP, Products
Company: CDK Global
Phone: Private
Location: Private , Private
Summary:
I'm a technology sector executive with 20+ years of experience driving significant top- and bottom-line growth through industry-shaping product strategies, exceptional leadership and a passion for building and inspiring high-performing teams. Throughout my career, I've had a knack for identifying disruptive business opportunities and then -- with the great people around me -- successfully bringing them to market. A thought leader with extensive product leadership experience within the SaaS industry, I excel in guiding the creation, launch and growth of large, profitable products, business lines and strategic partnerships. My specific product and technology expertise lies within the automotive and digital marketing sectors.

Recent Activity

Blog Posts

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

Leasing, a Great Opportunity for More Transparency

Leasing, a Great Opportunity for More Transparency

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lea…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Top 3 Keys to Review Response Revealed!

Top 3 Keys to Review Response Revealed!

Responding to reviews is a big part of improving your online reputation. According to the Local Consumer Review Survey of 2017, 85% of consumers say th…

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