Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Max Steckler

Max Steckler VP, Products

Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Easy Money: Making Dealer/OEM Alignment Actionable

Make sure you’re getting your piece of the national advertising pie

What if your local TV station rep told you that for every dollar you put toward your television ad buy, they would match it with ten thousand dollars of bonus media on their dime? Would you do it?

That’s exactly the kind of ”easy money” advantage OEMs offer you, the dealer.  Because OEM’s allow you to integrate their million-dollar ad campaigns into your own local marketing, you have a unique “plug and play” solution for easy profits.  You’d be crazy not to take advantage, but how do you actually get your piece of the pie?

How do you know what promotions the OEM is planning, and when? How can you figure out which national campaigns are tied to your inventory?  How do you get a hold of the OEM advertising collateral you’d need to integrate into your own website? This three-part series offers a down-and-dirty guide to making alignment actionable so you can bring easy money into your dealership.

Part 1: Set up Your Alignment Intelligence

1. The most obvious place to start when looking to align your advertising is the OEM portal.  These portals are goldmines for finding out about upcoming campaigns, new models, seasonal promotions and more. Many OEM portals feature an OEM commercial video detailing the latest and greatest advertising campaigns.

2. Contact your OEM area representative. Yes, they want you to take cars, but they also have a direct line to the OEM campaigns. If you can’t find what you’re looking for on the OEM portal, or would simply prefer to work with a real person, the OEM area representative can be a great resource.

3. Turn on your TV. This option is certainly the most fun. Next time you’re vegging out in front of The Amazing Race, pay attention to the commercials that come on. Is one of them for an OEM promotion featuring inventory you yourself possess? What are you waiting for? Grab those assets, integrate them into your website, and wait for the crowds to pour in to your dealership.

4. Get a little help from your friends. The last great OEM resource is none other than your friends in the industry. Whether it’s through a 20 group, your dealer bowling league, or the next industry mixer, seek out non-competitive dealers and ask them what promotions they are running in the near future. A tip from an industry buddy could lead to easy money for you as well. Score!

 Unlock all of the community & features  Join Now