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Jared Hamilton
From: Jared Hamilton
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Max Steckler

Max Steckler VP, Products

Exclusive Blog Posts

Andrew Au: How Your Dealership's Digital Transformation Is Part Of The 4th Industrial Revolution

Andrew Au: How Your Dealership's Digital Transformation Is Part Of The 4th Industrial Revolution

DrivingSales Canadian Dealer Forum keynote Andrew Au spoke on the digital transformation that's taking place in today's economy, and I thought this…

Top Reasons Your Auto Emails Are Failing

Top Reasons Your Auto Emails Are Failing

At first glance sending an automated email seems like the perfect thing to do! Where it becomes turn-key, and you do not have to rely on your sales manager…

Contradictive Marketing

Contradictive Marketing

I define contradictive marketing as misleading the public with your product or service for your personal gain.  It borders on false advertising and ev…

A Four Score: Why CSI Won’t Ever Be Perfect

A Four Score: Why CSI Won’t Ever Be Perfect

Have you ever received a CSI survey result and been completely floored and ruffled that it wasn’t a perfect score? I know, it’s dredging up…

3 Reasons to give your Sales Team more independence

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3 Ways to Get the Most Out of Facebook Marketplace

Facebook has aggressively been pursuing various opportunities to drive new revenue for their business, and has been doing so by finding more and more ways to help other businesses find success (something we’re also passionate about). One of the more recent ways they’ve sought to do so is through their platform, Facebook Marketplace; a tool that allows people and businesses to post different items they have for sale and allow consumers to complete the majority of the purchasing process directly on Facebook. Recently, Facebook took this one step further and announced that they would be adding an automotive marketplace. Facebook partnered with a handful of companies exclusively to provide the integration with their platform: Edmunds, Cars.com, Auction123, CDK Global and Social Dealer. We took it one step further and partnered with a leading chat vendor, ActivEngage, to create a differentiated solution for dealers. With these new capabilities and partnerships, how do you leverage this new way to sell?

1. Share Your Used Inventory on Facebook Marketplace

Facebook Marketplace has been a growing resource for people looking to buy used cars, but until recently, the transactions were not always trustworthy. With the new announcement, dealerships are able to add their inventory to the marketplace – providing a trustworthy way for customers to find the right vehicle. However, most dealerships don’t have someone who can dedicate time to uploading inventory to the platform every day. CDK automatically provides a nightly feed of updated used inventory to Facebook, a technology exclusive to the five companies that partnered with Facebook.

2. Connect Facebook Marketplace with Your Chat Provider

Putting your inventory on Facebook is a great first step, but don’t be fooled into thinking that consumers are going to find your inventory on Facebook and then give you a call. Consumers want to complete as much of the transaction as they can without jumping to another channel. The obvious next step for a consumer interested in a vehicle is to Facebook message a dealership, so be sure that your chat provider is integrated with Facebook marketplace. At CDK, we partnered with the chat provider ActivEngage to connect customers who reached out via Facebook messenger. During the month of November, 42 percent of chats initiated through Facebook featured standard lead activity like a phone number or email. (Hint, hint … CDK Global not only syndicates your inventory but facilitates integrating your chat partner.)

3. Take the Next Step with the Customer

Once a consumer finds a car they’re interested in and reaches out to you via chat, take the opportunity to create an actionable next step. If they have questions about the vehicle, answer them directly in the chat. If they’re interested in test driving the vehicle, set up an appointment. Ask for their information and add them as a lead in your CRM, starting them on the journey to buying a car at your dealership.

The ability to integrate with Facebook, and provide all of the necessary connections to provide a seamless experience for the customer, is one that is currently exclusive to CDK Global. If you want to learn more about the program, check out our website. GM dealers, take the next step with us by enrolling today.

 

Have you implemented this into your digital marketing strategy? Tell us about it here!

Chris K Leslie

we set ours up with CDK a few weeks ago and was super easy to get going. We have already seen a bunch of response on the listed vehicles. 

Max Steckler

Glad to hear it Chris! 

Samuel Smith

You don't have any exclusive agreement with Facebook!  

Please don't continue to lie to these dealers!

Lori  Sams

We had CDK set up our week as soon as this was available and we still are not seeing out cars in the marketplace. 

 

Sydney Pergament

Great article here - super insightful.

I actually reached out to you over LinkedIn regarding this topic and today saw you posted this article. Would it be possible to connect to discuss the industry and topic further. As I mentioned over LinkedIn, I'm currently working on behalf of an investor client who is looking to better understand this space and I believe you'd be a great person to speak with. Ultimately, we’re hoping to set up a 45-60 minute phone consultation between yourself and my client, for which we are happy to compensate. I can be reached at sydney.pergament@alphasights.com or 636-8892569. Thanks so much and looking forward to hearing from you!

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