Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Max Steckler

Max Steckler VP, Products

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

The Three Essential Website Elements

When you think of an ugly website, you might think of blocks of text, comic sans, too many colors, or functions that fail to account for user experience. But these sites don’t just make your eyes bleed — they fail to achieve the goal of the site in the first place (unless, of course, your goal is to be the world’s worst website ever).

A website should be beautiful, but more importantly, it should be beautiful in order to accomplish your business goals. If you’re a photographer, your website should showcase your best work and lead others to request bookings. If you’re a car dealer, your website should capture the attention of potential customers and ultimately lead them into your dealership.

As shoppers become more and more comfortable online, they have higher expectations for the companies they interact with online. With that in mind, the marriage of design, user experience and purpose has become increasingly important.

Don’t Forget About the User

According to the Mary Meeker Internet Trends report, “consumers’ expectations that they can get what they want with ease and speed will continue to rise.” If a site isn’t easy to navigate, 94 percent will abandon the site, and if it doesn’t load in less than five seconds, 62 percent are gone. Users are also increasingly mobile; in fact, 1 in 4 car purchasers turn to mobile to research vehicles every day. Providing a responsive and easily navigable website experience is essential to keeping shoppers on your website, whether they’re on mobile or a high-end widescreen monitor.

A Match Made in Heaven: Purpose and Design

Art is beautiful, design is beauty with purpose. A website shouldn’t look nice simply to attract customers, (though that is important), it should drive consumers to action. Marrying your design to what your consumer wants immediately increases the odds that they will choose your dealership. When car dealership sites personalize their content based on their shoppers (e.g. personalization), dealers experienced a 28 percent increase in likely buyers.1 In addition, featuring click-to-call buttons or other actionable features drives more measurable ROI than your designer saying “Well, it looks great!”

Changing your design to align with your business goals, like swapping out content to align with the marketing in your showroom or featuring specials on your homepage, allows you to use design to help boost your bottom line. Being able to do that quickly and simply means one less headache for you.

The days of just being online are over. It’s not enough to just be present, you have to be competitive. And in order to do so, you need to aim for the trifecta: user experience, purpose and design.

Does your website measure up? Check out our Next Gen Websites and see how the combination of these three elements can make a difference for your dealership.

1 CDK Data Science, 2016

Brad Paschal

What is CDKs avg load time?

Max Steckler

CDK’s Next Generation of websites are loading 2x faster than out existing platform out of the box. However, there are numerous factors that can impact load time once additional content or other applications are added to the site that can slow down load times.

 Unlock all of the community & features  Join Now