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From: Jared Hamilton
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Megan Barto

Megan Barto Finance Manager

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Share & Share Alike on Facebook

Ahhh Facebook.  Dealers for several years now have been posting things to their Facebook Wall. If it’s new car specials, pictures of “Happy Customers” or service promotions.  Someone is behind all that social media madness.  

Not too long ago, Facebook added a “Share” button to all status updates and pictures.  See something you like (whether it is an ‘E-Card’ or a touching picture), click ‘share’ & put it on your own wall, or on a friend’s wall!   This ‘share’ button allows your pictures and other things to become more viral. 

Occasionally, I ‘share’ something on my personal page from my store’s page I think is important (for example, we were just named one of Automotive News’s ‘Top 100 Dealerships to Work For’ which is a pretty big deal – so that I shared).  But I don’t share everything. I encourage people to visit my store’s page, I have it listed in my “About” section. 

Sure, your friends may interact with your shared information on your personal page, but they know where you work anyway (or they should).  What about the ‘fans’ of your page who aren’t your friends? Get them involved, too!

But how much is too much?

If you share everything (or just about everything) from your store’s page, to your personal page, what point do people have to Like, Subscribe or Visit your store’s page?  

What are your thoughts?

Joey Little
When one shares some thing from the fan page a comment box allows the user to add anything they want to describe the share. My advise would to put the vanity url of the dealership in the post box directing users to the Facebook page.
Joey Little
When one shares some thing from the fan page a comment box allows the user to add anything they want to describe the share. My advise would to put the vanity url of the dealership in the post box directing users to the Facebook page.
Joey Little
When one shares some thing from the fan page a comment box allows the user to add anything they want to describe the share. My advise would to put the vanity url of the dealership in the post box directing users to the Facebook page.
Bryan Armstrong
I don't share every post, but I do share a lot. The difference I guess is that I'm not sharing to my personal wall to increase engagement, but rather to explain or post comments that I can't on my Dealer page. That is why I precede most with additional commentary like "sometimes I crack myself up"when I shared a photo of a bug w/an apple sticker on it. My friends know what I do so they forgive me and my auto friends deal with an endless steam of my kids photos. ;)
Jim Bell
Great thoughts Megan. As you may know, I set up a separate page just for automotive just so I don't feel like I would over share. There were things that I wanted to share, but didn't want to overbear them with automotive stuff.

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