Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Ahhh Facebook. Dealers for several years now have been posting things to their Facebook Wall. If it’s new car specials, pictures of “Happy Customers” or service promotions. Someone is behind all that social media madness.
Not too long ago, Facebook added a “Share” button to all status updates and pictures. See something you like (whether it is an ‘E-Card’ or a touching picture), click ‘share’ & put it on your own wall, or on a friend’s wall! This ‘share’ button allows your pictures and other things to become more viral.
Occasionally, I ‘share’ something on my personal page from my store’s page I think is important (for example, we were just named one of Automotive News’s ‘Top 100 Dealerships to Work For’ which is a pretty big deal – so that I shared). But I don’t share everything. I encourage people to visit my store’s page, I have it listed in my “About” section.
Sure, your friends may interact with your shared information on your personal page, but they know where you work anyway (or they should). What about the ‘fans’ of your page who aren’t your friends? Get them involved, too!
But how much is too much?
If you share everything (or just about everything) from your store’s page, to your personal page, what point do people have to Like, Subscribe or Visit your store’s page?
What are your thoughts?