We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We’re trained from day 1 on how to communicate with customers. Communication is key to our business; from processes, to word tracks, to phone scripts, to CNA’s, to 4 squares, to delivery, and everything in between. But when you’re working on a floor with 10-20 or more people, who’s teaching you how to communicate with each other as coworkers? With that many people working in one place, for many, many, many (many) hours a week, there’s bound to be some personality conflicts. How can we better help communicate with each other?
Just like people buy from people, people also want to be spoken to as people. I don’t care what your “rank” is within your dealership - speak to your co-workers as equals. For without that Salesperson, your F & I team wouldn’t get a chance to get in front of people, and without that guy in recon, your cars wouldn’t get clean. We need everyone, to make the wheel turn.
If we can’t communicate with the people we spend all day everyday with (except for Sundays!), how can we expect to efficiently communicate with customers?
A breakdown in communication with employees can lead to unneeded stress and unneeded complications. If we would all stop sitting at our desks playing Angry Birds or Words With Friends during our down time and instead, talk to each other, and learn each other’s personalities, we could get to know our co-workers better. In the end, it would help us to form a more solid unit - a unit there to deliver 100% Customer Satisfaction and sell a truck load (or 2) of cars!
When there’s a breakdown in communication with a customer, we look back on the situation, and analyze it - why not do the same with co-workers? There’s a plethora of team-building exercises you can find and some of them are focused on communication!
Let’s communicate and help each other grow. Let’s communicate and be humble. Let’s communicate and sell more cars! Who’s with me?