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Jared Hamilton
From: Jared Hamilton
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Megan Barto

Megan Barto Finance Manager

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Who’s on Your Team?

We’ve heard it time & time again, “People Buy From People.”  Being in this automotive-digital-marketing-world, I spend some of my day looking at other dealer’s websites, mystery shopping, looking for ideas, and just generally scoping out the competition.  One thing I’ve noticed is that quite a few of them are lacking an “Our-Team” page.  

The “Our-Team” page was the 12th most visited page on our website in July & the 8th most visited in June! Average time on page? 2 minutes & 50 seconds! It was also the 5th highest entrance page (Behind homepage, new inventory, used inventory & service). 

The reason for this is the amount of text on the page provides a high SEO value for the website. 

On our page, we have everyone, including office staff, technicians, and our recon staff’s pictures up.  Dealers who have just their “sales” team on the “our-team” page - are they the only members of your team who count? I doubt it.  

Don’t put stock photos up - if you’re going to have an “Our Team” page do it right! Put nice, pictures up. Not goofy ones, make it interesting! People like to go to the “Our-Team” page to see the faces of the dealership. We even have a group picture at the top of our “Our Team” page.  

It really doesn’t take that long to do & unless you have exceptionally high turn over (in that case, you probably have larger issues to iron out), it doesn’t take much maintenance either! 

What do you think? Does your dealership have an updated “Our Team” page? 

Ryan Leslie
Smoked it over the fence, Megan! The internet is all about research... first they research the car, then they research the dealership, THEN they research the employee at the dealership! Think about how much time goes into merchandising your inventory. How much does call volume drop off without great pictures and seller's notes? How many calls would you get on specific units if you didn't advertise them on your site? Showing a properly merchandized "inventory" of your staff is just as important as a properly merchandized inventory of your vehicles. Choosing an employee they can relate to gives the consumer a reason to work with your dealership instead of a competitor and makes the buying experience infinitely more personal. Ask yourself this, would I be more comfortable calling Ciocca Honda and asking for "used cars," or asking for Megan Barto? Great Stuff as always Skeetle!

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