We’ve heard it time & time again, “People Buy From People.” Being in this automotive-digital-marketing-world, I spend some of my day looking at other dealer’s websites, mystery shopping, looking for ideas, and just generally scoping out the competition. One thing I’ve noticed is that quite a few of them are lacking an “Our-Team” page.
The “Our-Team” page was the 12th most visited page on our website in July & the 8th most visited in June! Average time on page? 2 minutes & 50 seconds! It was also the 5th highest entrance page (Behind homepage, new inventory, used inventory & service).
The reason for this is the amount of text on the page provides a high SEO value for the website.
On our page, we have everyone, including office staff, technicians, and our recon staff’s pictures up. Dealers who have just their “sales” team on the “our-team” page - are they the only members of your team who count? I doubt it.
Don’t put stock photos up - if you’re going to have an “Our Team” page do it right! Put nice, pictures up. Not goofy ones, make it interesting! People like to go to the “Our-Team” page to see the faces of the dealership. We even have a group picture at the top of our “Our Team” page.
It really doesn’t take that long to do & unless you have exceptionally high turn over (in that case, you probably have larger issues to iron out), it doesn’t take much maintenance either!
What do you think? Does your dealership have an updated “Our Team” page?