We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Many of you might have noticed - I've been hanging out on here in DrivingSales for a while. A few months ago, I changed the required "Title" to "Sales Catalyst" - now? What does that mean? Do I help my store sell cars? Absolutely.
But doesn't my detailer also? Doesn't my technichian? Yep. Without a doubt.
I changed my "title" to this to prove that a title doesn't mean anything. I can share my knowledge and information without a title attached to my name.
I have the same philosophy at my store. My business cards don't have a title on them. Nor does my e-mail signature.
Funny story - I had a customer walk into the showroom - before they did just about anything else, they asked "What's your title here?" Why did they ask this? Good question. My response "I don't have one - I've been with the company for over 7 years - I'm here to help you. I don't feel as though a title is important. I'm not better than anyone else in this dealership. We're a team here - and I'm here to help you however I can. What is it that you need? I'd be happy to help - and if I can't help - I'd be happy to get you to the person who can help."
My dealership firmly believes in a culture of *teamwork* - and by not having a title - I can be the utility player on the team.
They were blown away.
Yes - they ended up purchasing a car from us (BONUS!!)
But my point is - the fact that I didn't have a title didn't sway my customers. But then again - why should it?
What do you think? Do you think titles are more important to the customers or to the salespeople?