Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
So wait - if you're already spending money on Facebook to Boost Posts, and there's an easy way to invite people who don't already like you page to like it? Let me tell you more...
I was reading a friend's blog that I typically keep an eye on, Ken Mueller is a local Social Media Marketer who is always on the cutting edge of what's going on. His most recent blog post talks about how to increase your Facebook "Likes" and I'm going to share what he found with you.
He found that Liz Jostes of Eli Rose Social Media has discovered that if you boost a post & get a "handful" of "likes" on it. You can actually click on the actual likes of that page and then invite the people who liked a particular post to like your page. (I really don't mean for this to sound like a circular description).
Post --> Boost Post --. Handful of Likes On That Post --> Invite "Likers" To Like Your Page.
As we all know - it's not purely about the number of Likes your page has, but the interaction those likes provide with your content. But if you target your boosts appropriately, then the likers should be within your target market! Who doesn't want more Facebook "Likes," right?
Now, Liz uses a "Like Contest" but you can use anything - see her video below. Be sure to watch it all!
Don't worry about spamming people & inviting them to like your page more than once, after you've invited them on one post, they'll show up as "Invited" on any other post they've liked.
Now, as I said before - the number of actual "Likes" isn't entirely reflective of how well (or poorly) your dealership's Facebook Page is doing but having more relevant likes is a way to target more people in your market.
Hope this tip helps everyone! What do you think? What are your results?