Vast executives to share insights on how a shift in fundamental marketing strategies can lead to increased used vehicle sales for car dealers

Austin, Texas – June 22, 2016 – Vast announced today that two of its executives from its CarStory® product team will be sharing insights into how dealerships can improve marketing strategies to make stronger connections with today’s used car shoppers, presenting data on the importance of appealing to customer’s needs versus stereotypical demographics.

The presentations are based on a month-long survey carried out by Vast’s Research Department that sought to better understand the needs of today’s used car “buyer personas.” Vast connects buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com, Vast’s vehicle discover site and app, utilizes the Vast data platform to understand consumer intent and match each shopper with the right vehicle.

Women in Automotive, Orlando, FL

Stefania Mereu, VP of Research for Vast, will speak at this month’s Women in Automotive in Orlando, Fl (June 26-28). Mereu’s session, entitled “The Doctor is In: Prescribing Marketing Plans to 3 Women Personas” takes place Tuesday, June 28th from 10:25-11:10, and will shatter stereotypes while helping marketers understand the importance of marketing to personas versus simple demographics. Mereu holds a Ph.D. in Cognitive Psychology and strongly believes data should overrule gut instinct. She has developed products and insights for Vast that increased product conversions by 700%.

Digital Dealer 21, Las Vegas, NV

Ryan Leslie, VP, CarStory Strategic Partnerships, will take on a similar theme at Digital Dealer 21 in Las Vegas (August 8-10) in his session entitled: “Overcoming Consumer Information Overload – Using ‘Big Data’ to Cut Through the Noise of Information and Unlock the Paradox of Choice.” At CarStory, Leslie is focused on helping dealers capitalize on their marketing opportunity through differentiation.

About Vast 

Vast is a big data-as-service platform that provides consumer experiences —powered by data and analytics — for big purchases in automotive and real estate. Founded in 2005, Vast is the premier provider of big data solutions for many of the Global 1000’s largest automotive and real estate businesses. Learn more at Vast.com.

About CarStory

CarStory is a service that matches used car shoppers with the right car. Using patented technology and an industry-leading dataset, CarStory facilitates an efficient, effective discovery process resulting in a confident purchase decision. With a network of over 6,000 participating dealerships nationwide, CarStory’s available inventory and user-data is the largest, and most accurate in the industry. Discover your new used car and drive happily ever after at: www.carstory.com.

Media Relations: 

Melanie Webber, mWEBB Communications, 949)307-1723, melanie@mwebbcom.com 

Cassandra Cavanah, mWEBB Communications, 818) 397-4630, cassandra@mwebbcom.com