Automotive dealership staff can stream live video during a chat or SMS conversation, improving customer engagement and reducing decision-making time.

Las Vegas, Nevada– September 19, 2017 – Gubagoo Inc., the leading provider of dealer communications solutions, today announced that a powerful new sales tool has been integrated into its communication platform: Live Video Streaming. Debuted at the Digital Dealer Conference and Expo, Live Video Streaming underlines the company’s commitment to provide dealers with the ability to engage and communicate with their customers the way they want to, whether through chat, text, calls, social, or video.  This new functionality gives dealers the power to turn a chat or an SMS conversation into a live sales presentation through the Gubagoo mobile and desktop app (ResQ).

“Imagine turning a chat into a live video call…on the fly,” said Brad Title, CEO of Gubagoo. “Do a walk around and take a video of vehicles on the showroom floor.  It’s a powerful communication tool to have, especially given that today’s buyers lead busy lives and might not have time to visit the dealership in person.”   

With Live Video Streaming, dealership personnel have the option to stream a live one- or two-way video directly during a chat or SMS session, expediting the consumer research and decision-making phase by facilitating faster communication between customer and dealer. To see a demonstration of Live Video Streaming, visit Gubagoo at booth #505 at the Digital Dealer Conference (#DD23), September 18-20 at the Paris Hotel & Casino in Las Vegas.   

About Gubagoo

Based in Boca Raton, Florida, Gubagoo is the leading provider of 24/7 auto dealer live chat, text, video, and call monitoring solutions. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects.  More than 2,800 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, are using Gubagoo’s omni-channel communication platform to take their customer experience to the next level.  For more information about Gubagoo, visit www.gubagoo.com, e-mail hello@gubagoo.com or call 855.359.2573.

Gubagoo Media Relations

mWEBB Communications, Melanie Webber, (949) 307-1723, melanie@mwebbcom.com

Consumers can instantly check their credit rating online and share with automotive dealerships

Las Vegas, NV – September 18, 2017 –  Gubagoo Inc., the leading provider of dealer communications solutions, today announced a new Credit Pre-Qualification feature that checks against consumer credit information stored at the leading national credit bureaus: Equifax, Experian and TransUnion.  This will be beneficial to consumers who are interested in purchasing a vehicle but are uncertain of their credit status.

Consumers who visit a Gubagoo powered dealership website using their desktop or mobile device can access and submit a credit pre-qualification form while in a live chat.  The dealer will receive rich data relating to the consumer’s credit score and outstanding vehicle loans, and can tailor their sales response to suit the consumer’s automotive needs and budget and also prioritize lead follow up.

“Car buyers will now find it easier to pre-qualify for a car loan while shopping online for their next vehicle,” said Brad Title, CEO of Gubagoo. “It is a win-win for both car buyers and dealers in terms of convenience and time saved.  We expect that car dealers who use our solution will see a dramatic increase in the number of qualified leads they receive.”

Gubagoo’s Credit Pre-Qualification feature is available now and will be demonstrated live at the Digital Dealer Conference (#DD23) Booth #505 on September 18-20 at the Paris Hotel & Casino in Las Vegas.  
 

About Gubagoo

Based in Boca Raton, Florida, Gubagoo is the leading provider of 24/7 auto dealer live chat, text, video, and call monitoring solutions. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects.  More than 2,800 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, are using Gubagoo’s omni-channel communication platform to take their customer experience to the next level.  For more information about Gubagoo, visit www.gubagoo.com, e-mail hello@gubagoo.com or call 855.359.2573.

Gubagoo Media Relations

mWEBB Communications, Melanie Webber, (949) 307-1723, melanie@mwebbcom.com

Dealerships can centrally manage and oversee SMS communications and ensure compliance

Las Vegas, Nevada – September 18, 2017 – Gubagoo Inc., the leading provider of dealer communications solutions, today unveiled a seamless new capability for its communication platform: Outbound Texting. This new functionality enables dealerships to easily engage in permission-based communications with their customers via SMS, using their Gubagoo mobile and desktop app (ResQ) as a centralized communication center.

“Today, it’s all about the convenience of your communication with consumers,” said Brad Title, CEO of Gubagoo. “But it’s also a balancing act with efficiency and time: getting back to consumers quickly and establishing a positive expectation is critical as the sale moves forward. Our solution opens up a new channel of communication for dealers and consumers –ultimately helping to improve customer loyalty and drive more sales.”

Like all software solutions built by Gubagoo, the technology is designed for dealers, with simplicity and power in mind.  Outbound Texting also centralizes texting so that dealer managers can more effectively ensure compliance and managerial oversight. To learn more about Outbound Texting, stop by the Gubagoo booth #505 at the Digital Dealer Conference (#DD23), September 18-20 at the Paris Hotel & Casino in Las Vegas.
 

About Gubagoo

Based in Boca Raton, Florida, Gubagoo is the leading provider of 24/7 auto dealer live chat, text, video, and call monitoring solutions. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects.  More than 2,800 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, are using Gubagoo’s omni-channel communication platform to take their customer experience to the next level.  For more information about Gubagoo, visit www.gubagoo.com, e-mail hello@gubagoo.com or call 855.359.2573.

Gubagoo Media Relations

mWEBB Communications, Melanie Webber, (949) 307-1723, melanie@mwebbcom.com

Chat operators can quickly search and push vehicle part information to consumers over live chat or SMS

Las Vegas, NV– September 17, 2017 – Gubagoo, the leading provider of dealer communications solutions, today unveiled Parts Directory, a new and instant way to provide auto parts information to consumers, expanding the power of its best-in-class communication platform to better serve auto dealerships. Through Gubagoo’s seamless integration with an extensive auto parts directory, consumers can now request vehicle part details via live chat or text message and, in just moments, see the part and get a description with pricing.

“Gubagoo Parts Directory is a great way for dealerships to acquire new leads and boost parts revenue. It also saves time for dealerships – who no longer need to field cold calls from parts-seeking customers – and for consumers who, in today’s fast-moving world, don’t want to wait while someone flips through a catalogue,” said Brad Title, CEO and Founder of Gubagoo.

The technology is as simple as it is powerful: Gubagoo operators can search a database of vehicle parts using parameters such as VIN, year, make, model, part name, and push the part information to the consumer during a live chat.  Visit Gubagoo’s booth #505 at the Digital Dealer Conference (#DD23) on September 18-20 to see a live demonstration of Parts Directory.

About Gubagoo

Based in Boca Raton, Florida, Gubagoo is the leading provider of 24/7 auto dealer live chat, text, video, and call monitoring solutions. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects.  More than 2,800 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, are using Gubagoo’s omni-channel communication platform to take their customer experience to the next level.  For more information about Gubagoo, visit www.gubagoo.com, e-mail hello@gubagoo.com or call 855.359.2573.

Gubagoo Media Relations

mWEBB Communications, Melanie Webber, (949) 307-1723, melanie@mwebbcom.com

Interactive, personalized website experiences ramp up dealer conversions; Canadian dealer sees 31% lead to sale conversion rate in just one month on PERQ’s platform

Indianapolis, IN - July 12, 2017 - PERQ, which offers a game changing web-engagement platform, now offers its services in Canada where early adopters are already reaping significant results.

The interactive tool, which has been adopted by hundreds of auto dealerships across the US, generates, on average, five times the lead data usually collected by dealerships and a 40% increase in lead-to-sale conversions. In Canada, the platform, while in the early stages of adoption, has generated a 31% conversion rate for a British Columbia dealership studied by the company.

PERQ works with website providers and dealerships in a completely new way — creating more intuitive, responsive online experiences for consumers, while enabling dealers to gather more information to more effectively communicate with online customers.  To do this, PERQ’s web engagement platform ‘virtually’ trains dealership websites to have real-time conversations with each visitor, such as helping them to receive an estimated trade appraisal, schedule a test drive, calculate payments and receive incentives, along with helping them narrow down vehicle models and determine whether to lease or buy. 

“Why shouldn’t auto dealerships in the US, and now Canada, have the opportunity to offer consumers a personalized, Amazon-like experience on their dealership websites?” asks Andy Medley, president and co-founder of PERQ. “We believe this is the standard to strive for. Our data consistently shows a large percentage of dealership website visitors are still in the early phase of their shopping process and that this kind of approach increases conversions up to 200%. We’re excited to bring this level of success to dealerships across Canada.” 

According to Medley, most dealership websites in both the US and Canada rely on static forms and irrelevant calls to action (CTAs) that clutter up websites. These CTAs require consumers to re-input the same data over and over again and generally lack the intuitive, one-to-one experience consumers have come to expect. PERQ’s web engagement platform solves this.

Krieger Ford in Columbus, Ohio, and Harris Mazda in Nanaimo in British Columbia, Canada, both use PERQ’s web engagement technology. The dealerships were grappling with the challenges of unresponsive websites, but now say this new interactive approach changes the dealership/consumer equation.

Chris Thomas at Krieger Ford in Columbus, Ohio, was able to dynamically offer up conversion buttons, banners and advertisements with PERQ’s technology to completely individualize the customer experience, creating a real-time conversation online, even with returning visitors. “Customers can continue their car-buying journey without starting from the very beginning — a happy surprise,” he says.

In just one month, Krieger posted these results: 110 leads, 92% form completion rate, 23% lead to showroom visit.

Meanwhile, Harris Mazda of Nanaimo in British Columbia, Canada had used other online tools over the years, but few actually delivered results, says owner Tony Harris, until the dealership implemented PERQ’s web engagement platform. “The quality of the leads is much better. The people are more qualified buyers and we’re having a higher success rate on converting leads to sales,” adds General Manager Doug Culham.

Harris was also pleased to experience no ‘cross border’ problems: “Usually, when we integrate with a vendor from another country, it doesn’t go well and there are issues with the conversion and integration. I’m happy to say with PERQ, we haven't had any issues.” 

In just one month, Harris Mazda posted these results: 29 unique leads, 31% lead to sale conversion; an almost 11% unique click to lead conversion.

“Data, and these case studies, prove that the PERQ approach to engagement on dealership websites is working and rivals what consumers expect - and should be experiencing - when shopping for a car,” Medley says. “We believe having a personalized website experience is a core improvement that must be offered by dealerships to keep pace with their customers.” 

All data and analysis was gathered from PERQ’s web engagement platform – and from dealerships using the platform. PERQ’s platform works in partnership with dealerships and existing website providers and can be implemented in less than 7 days.

To read PERQ case studies, click here.

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Web Engagement platform is a 2017 Gold Stevie® Award winner for lead generation software.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

Hendricks brings over 15 years of auto dealership public accounting and financial consulting experience to the leading auto dealer buy/sell advisory firm

Irvine, CA, July 10, 2017 – Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced that Mercedes Hendricks has joined the firm as Vice President. Hendricks brings extensive CPA-level expertise and a deep understanding of the dealership industry to the company, which is the most active sell side advisor in the industry. 

Hendricks will work directly with Kerrigan Advisors’ clients as they prepare their dealerships for sale, adjusting their financials to better reflect their true earnings and identifying opportunities for business improvement.  In addition, she will spearhead Kerrigan Advisors’ new Consulting Services which launched this summer.

“We are delighted to have Mercedes join the Kerrigan Advisors team,” said Ryan Kerrigan, Managing Director of Kerrigan Advisors. “We have worked with Mercedes for years and have always considered her among the very best in the industry.  Her deep knowledge, and decades of experience, nicely enhance our firm’s capabilities.”

Those capabilities will be put to work with a new suite of consulting services for Kerrigan Advisors’ expanding roster of clients, including open point applications, transactional due diligence, litigation support and pre/post-closing accounting services.

“In addition to our sell-side work, we are often called upon by our clients to do various strategic consulting projects and to be a thought partner for key business decisions,” said Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. “The addition of Mercedes to our team will further expand the scope of these activities and enhance our ability to offer the automotive industry the highest level of service through our new Kerrigan Advisors Consulting Services division.”

Founded in 2015, Kerrigan Advisors has represented transactions totaling over $2.5 billion in automotive, private equity and investment banking, including the sale of 51 dealerships, making the firm the most active sell-side advisor in auto retail.  Kerrigan Advisors has represented three of the Top 100 dealership groups in in the last 24 months, more than any other firm in the industry. 

Prior to Kerrigan Advisors, Hendricks provided public accounting expertise in the areas of assurance and consulting for more than 150 dealerships across the country. She spent nine years with Crowe Horwath in their dealership services group. There she managed large projects ranging from traditional audit and review engagements to non-traditional consulting engagements, such as due diligence services in mergers and acquisitions, consolidations, reviews of internal controls and tests of compliance. She was a mentor and supervisor for teams and individuals from across the nation, and is considered a key thought leader in the automotive accounting services space.  

About Kerrigan Advisors

Kerrigan Advisors is the leading dealership buy/sell advisory firm focused on providing a high level of client service for dealership sellers nationwide. Led by a team of veteran advisors, Kerrigan Advisors customizes each sale process to maximize the seller’s transaction proceeds. The firm has sold 51 dealerships in the last 24 months.  With the most comprehensive buyer database in the industry, Kerrigan Advisors has the industry context and expertise to match each seller with the right buyer.

In addition to the monthly Kerrigan Auto Retail Index, each quarter, Kerrigan Advisors publishes The Blue Sky Report®, a Kerrigan Quarterly, which is the auto industry's most comprehensive and authoritative quarterly report and analysis of dealership buy/sell activity and franchise values.  Kerrigan Advisors’ Managing Director Erin Kerrigan is a recognized industry expert on dealership valuation, real estate and buy/sells, and is a frequent speaker at leading auto retail events and conferences, including NADA, JD Power Automotive Roundtable, AICPA, NADC and Driving Sales’ President’s Club. She has also been a keynote speaker for events hosted by American Honda Motor Company, Audi of America, US Trust, Ohio Automobile Dealer Association, and SunTrust Bank and has led webinars for NADA and Automotive News.  Kerrigan Advisors’ Managing Director Ryan Kerrigan is also a sought-after industry expert. He is featured in a monthly column for Dealer Magazine and has written Op-Eds for Automotive News, among other outlets.

Kerrigan Advisors Media Contact:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

AutoBuy Upends Traditional Auto Remarketing: Connects Dealers with Today’s Most In-Demand Used Vehicles

AutoBuy positively disrupts auto remarketing, solving dealer inventory challenges by providing pipeline of fresh, hard-to-find, high-demand used vehicles to Manheim and Adesa auctions; attracts over 100,000 pre-owned car sellers through its bricks-and-mortar locations and WEPAYTHEMAX.com website

West Palm Beach, Florida – June 15, 2017 – AutoBuy, the disruptive car-buying company focused on delivering fresh, high-quality used vehicle inventory to dealers, today announced it has served over 100,000 private car sellers and appraised over one billion dollars in inventory through its bricks and mortars locations and its WEPAYTHEMAX.com website.

AutoBuy, which provides consumers with a hassle-free and value-driven way to sell their vehicles, is on a mission to help dealers close the gap when it comes to acquiring pre-owned inventory, including the hard-to-find 2009-2012 model years. The company is a major supplier to two of the nation’s largest auction houses, Manheim and Adesa, and its uniquely high-quality inventory is available to dealerships across the country via simulcast and in-lane sales.  

“AutoBuy is the missing link in the pre-owned vehicle equation: dealers know the profitable inventory they need from the data and market research they now have at the tips of their fingers – but, until AutoBuy, this inventory has been difficult to acquire,” said Mark Maida, CEO of AutoBuy, and a 40 year veteran of the auto remarketing industry.

The company also announced that the growing number of consumers selling vehicles through AutoBuy’s six bricks-and-mortar locations and consumer-facing website, WEPAYTHEMAX.com, has increased its available inventory by over 110% since 2016. All of which is driving significant revenue growth – nearly 70% year over year – and expansion: the company plans to open four new locations in Florida in 2017.

“AutoBuy purchases inventory from consumers for the sole purpose of resale to auto dealers, either directly or at auction,” said Anthony Maida, Founder and President of AutoBuy.  “This allows us to offer rare, fresh inventory that hasn’t been seen on countless pre-owned websites and that needs little to no reconditioning – in fact, the average sale time for our vehicles is 7.5 days.”

CARite of Cocoa, Florida has been purchasing vehicles from AutoBuy since its inception, with AutoBuy vehicles representing about 40% of CARite’s inventory.  “AutoBuy has been a huge part of our success this year. Its vehicles are not only among the highest quality we sell, but they also have a ‘time-to-lot’ that is half that of any others with drastically reduced reconditioning costs,” said Owner Gabriel Peer-Drake Sr. “Plus, because they are freshly purchased from consumers, they lack the drawbacks of other used inventory which often arrives with ‘hidden problems’ or a history of being unsuccessfully marketed online.  AutoBuy vehicles are unique, diverse and unusually low mileage vehicles that I can’t buy anywhere else, allowing me to create my own fast-selling vehicle marketplace.” 

AutoBuy’s popularity with consumers is key to its successful model and it is the only company in the auto remarketing industry to have achieved a near-perfect Google review score[1]. AutoBuy streamlines the often onerous and stressful car-selling experience for private owners with its quick, easy ‘come-to-you’ mobile appraisal service (at home or office); and, because its pricing is not restricted to local market values, AutoBuy offers consumers a better price for their vehicles, versus other models like CarMax. All of which translates into a frontline-ready pipeline of pre-owned cars for dealers and auction houses.

Manheim Auto Auction in West Palm Beach works with AutoBuy in a program where Manheim focuses on reconditioning the vehicles and AutoBuy on acquiring inventory from consumers.  “AutoBuy has truly cracked one of the key auto remarketing challenges by developing a model that is completely unique in the industry and that has helped us grow our incremental sales 172% year over year,” said Robert Zakaib, General Manager of West Palm Beach Manheim Auto Auction. “The inventory we receive from AutoBuy is incredibly diverse because they have solved the most complicated part of the vehicle transaction – the trade-in. AutoBuy is able to focus on offering consumers a fair market price which, in turn, means they have a direct funnel of quality vehicles that we can offer to dealers at auction.”

ABOUT AUTOBUY

Founded in 2010, and based in West Palm Beach, Florida, AutoBuy is a bricks and clicks automotive company that is upending traditional automotive remarketing with a completely unique model that offers auto retailers and auction houses a marketplace of fresh, high-quality used vehicles, without the hassle of reconditioning. With six bricks and mortar locations across Florida and its WEPAYTHEMAX.com website, the company offers consumers a speedy, convenient, safe, and hassle-free way to sell their vehicles for the maximum market price.  The company, which has over 100 years of auto remarketing expertise on its team, has appraised over a billion dollars of used vehicle inventory and served over 100,000 private car sellers, and is the only remarketing company to achieve a near perfect Google review score with consumers.

Media Contacts:

Melanie Webber, melanie@mwebbcom.com

Cassandra Cavanah, cassandra@mwebbcom.com

PERQ’s $25,000 FATWIN Sweepstakes Incentivizes Consumers and Helps Auto Dealer’s Digital Marketing Stand Out

Annual prize awarded to Sawgrass Ford customer and Plantation, FL, resident after submitting a vehicle trade-in appraisal request

Indianapolis, IN – June 14, 2017 – PERQ, experts in online consumer engagement and behavior, today announced the winner of their annual $25,000 FATWIN Sweepstakes. Jose M. Hervis Garcia, from Plantation, Florida, was selected from over 171,000 eligible FATWIN entries. Garcia, his wife, and two sons plan to put the money toward a house.

“This is one of the best parts of my job – watching dealership customers deploy interactive website experiences that consumers are engaged in and get value from. We devised the $25K sweepstakes to incentivize the consistent provision of quality data by consumers – which translates into higher conversions for our dealership customers,” said Muhammad Yasin, Director of Marketing at PERQ. “On behalf of the PERQ team, we’re pleased to congratulate the Garcia family and wish them well as they start a new adventure in a new home.”

The drawing illustrates the effectiveness of PERQ’s FATWIN Trade Appraisal Plus solution. Garcia, who had visited multiple dealership websites, landed on the Sawgrass Ford website and was able to quickly go through the interactive Trade Appraisal Plus experience, answer a few questions, and get an estimated trade value for his vehicle. As part of the process, he entered the sweepstakes – and the rest is history. Now Garcia and family are shopping for a new home, and the dealership has a very happy customer.

 “You always see these types of sweepstakes, but you never expect it’s going to be you or your customer that is going to be the beneficiary,” said Rob Baker, Internet Sales Director at Sawgrass Ford. “It’s a delight that you can put that type of happiness into someone’s life.” Baker said the entire team at the dealership presented the oversized $25,000 FATWIN check to Garcia and his 8-year-old son.

“The money helps a lot,” said Garcia. “The kids know that this money is going to improve their lives. We are all very happy. I want to thank PERQ and Sawgrass Ford for this opportunity to find a new home.”

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and FATWIN Web Engagement is a 2017 Gold Stevie® Award winner for lead generation software.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its list of data providers. The addition has increased the number of trade-in leads generated by PERQ’s FATWIN Web Engagement platform for its dealer customers by as much as 300%.

The integration of Kelley Blue Book’s trusted data with FATWIN offers online visitors increased confidence in the valuations of their used vehicles and a better online experience, which translates into higher conversion. Today, there are more than 300 dealership websites utilizing PERQ’s FATWIN Web Engagement solution.

“We’re excited to work with PERQ and further extend our market-reflective Blue Book Values,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “Given that determining whether pricing is fair is among the biggest pain points when transacting, Kelley Blue Book is providing consumers with the confidence of how much to expect for their car.”

While traditional trade-in tools can turn consumers off with static questions, FATWIN offers a trade-in experience that is more personalized and consumer-friendly, asking a few simple questions, including how they preferred to be contacted, the type of replacement vehicle they’re interested in and how soon they’re ready to buy, before giving shoppers an estimated trade-in value based on Kelley Blue Book data. Consumers then receive a low and high range estimate before being presented with a special offer that is designed to convert the online visitor into a showroom buyer.

Initial results have shown that combining Kelley Blue Book data with FATWIN’s trade appraisal is engaging more online visitors and dealerships are, on average, experiencing a 3x increase in trade-in leads, 5x the volume of trade-in sales and a 9.2% higher average gross profit per unit sold.

“The consumer experience is of paramount importance to engaging online visitors and converting leads into dealership sales, which is why we are so pleased to be able to offer data that consumers truly trust,” said Stephanie Ragozzino, EVP of Product at PERQ. “By combining Kelley Blue Book’s valuation data with PERQ’s uniquely intuitive interactive online experience, dealerships have an even more powerful opportunity to engage more visitors via our trade-in tool and turn more of those leads into car sales.”

Auto dealers can learn more about FATWIN’s use of Kelley Blue Book’s data, here.

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and FATWIN Web Engagement is a 2017 Gold Stevie® Award winner for lead generation software.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 424-603-4340

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate 

San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with founder and CEO Neville Boston to develop and implement the marketing, sales and business development strategies of the fast-growing tech company.

“Allan is a true automotive retailing and marketing visionary and brings invaluable insights into every aspect of the automotive business to Reviver, including strong relationships with potential partners and key stakeholders,” said Boston. “Already, he has brought new depth to our automotive bench; his contributions will be invaluable as we continue to innovate around the connected car ecosystem and extend the Reviver brand.”

Throughout his career, Cooper has played a central role in delivering disruptive, transformative retailing solutions to the automotive industry. He was honored by J.D. Power and Associates as a ‘Pioneer of Automotive Internet Retailing’ and was a founding partner of OneCommand, a company which was at the forefront of innovating targeted digital messaging solutions for automotive dealerships and manufacturers.

“Reviver and rPlate arrive at a time when the automotive industry is on the brink of another disruptive shift, driven by technologies that create new, far-reaching efficiencies and unprecedented connectivity. To be a key part of this transformation by supplying OEMs, dealer groups and commercial fleets with all those opportunities through a digital license plate – the ‘5th screen’ – is incredibly exciting,” said Cooper.

“I’ve spent the first part of 2017 working closely with Neville and the rest of the team developing our go to market strategy and am thrilled at the myriad opportunities for innovation on the road ahead,” Cooper continued.

Cooper most recently headed Cooper Media Group, a firm focused on helping automotive clients expand their footprint in the US and Australia.

About Reviver
San Francisco-based Reviver’s mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its recently launched rPlate™, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and automates the costly, often frustrating and time-consuming DMV renewal process. Approved by multiple DMVs and DOTs, the rPlate also provides basic telematics functionality and brings a new level of personalization to existing license plates. For more information visit www.reviver.io.

Media Contacts:

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, cassandra@mwebbcom.com or 818-397-4630