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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

What About This, This, and This?

Having a new custom website built specifically for your dealership can be a very exciting thing. There's only one problem - it isn't showing up in search engines. You dissapointedly pick up the phone and contact your website provider or search optimization partner and say, "I find my site for [this], but what about [this], [this], and [this]?" 

It all comes down to content. Search engines read the 

content (including) keywords of your site and then determine where to include your website in search results. Content can make or break your search engine ranking. There are also a couple different types of content that contribute to your website visibility - visible (what can be seen on your site), and invisible (things that take place in the code of your site). 

Googles Primary Objective


Let me divert your attention for a moment to a quick overview of Googles purpose which is to 1.) deliver search results that are most relevant to what searchers are looking for and 2.) as close to their physical location as possible. Googles algorithms are constantly scouring the web to find content that resembles what people are searching for and then deliver it. 

Back to Content

If your website doesn't physically contain relevant content containing the keywords (on the visible and non-visible parts of your site) that people are searching for, then it only makes sense that your site isn't showing up how you expect. 

What Can Be Done?

 

As a best practice, I would encourage you to get in touch with your web developer or search optimization partner and outline what your expectations are for your site, afterall; noone knows your business like you. By providing your website developer or SEO firm with as much insight as possible will help them cure the "[this], [this], and [this]" disease and help your site begin to perform in-line with your expectations.

Chris Costner
Great points Michael. From what I understand now, the new changes with "Penguin" are more content focused so for those doing a great job in that arena will prevail. What are your thoughts?
Michael Cirillo
Absolutely! Google (and other search engines) really want to give more credit to those sites that answer the implied questions of searchers, or in our case online car shoppers. The other half of the equation is to make sure that the content is relevant. Is it solutions driven? We can attract consumers to our sites all day long, but without relevant information we greatly narrow our ability to attract, engage, and convert more qualified leads and sell more vehicles. Here's an interesting ebook that discusses some of this stuff in more depth: http://www.autovelocity.ca/automotive-digital-marketing-tips

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