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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

What About This, This, and This?

Having a new custom website built specifically for your dealership can be a very exciting thing. There's only one problem - it isn't showing up in search engines. You dissapointedly pick up the phone and contact your website provider or search optimization partner and say, "I find my site for [this], but what about [this], [this], and [this]?" 

It all comes down to content. Search engines read the 

content (including) keywords of your site and then determine where to include your website in search results. Content can make or break your search engine ranking. There are also a couple different types of content that contribute to your website visibility - visible (what can be seen on your site), and invisible (things that take place in the code of your site). 

Googles Primary Objective


Let me divert your attention for a moment to a quick overview of Googles purpose which is to 1.) deliver search results that are most relevant to what searchers are looking for and 2.) as close to their physical location as possible. Googles algorithms are constantly scouring the web to find content that resembles what people are searching for and then deliver it. 

Back to Content

If your website doesn't physically contain relevant content containing the keywords (on the visible and non-visible parts of your site) that people are searching for, then it only makes sense that your site isn't showing up how you expect. 

What Can Be Done?

 

As a best practice, I would encourage you to get in touch with your web developer or search optimization partner and outline what your expectations are for your site, afterall; noone knows your business like you. By providing your website developer or SEO firm with as much insight as possible will help them cure the "[this], [this], and [this]" disease and help your site begin to perform in-line with your expectations.

Chris Costner
Great points Michael. From what I understand now, the new changes with "Penguin" are more content focused so for those doing a great job in that arena will prevail. What are your thoughts?
Michael Cirillo
Absolutely! Google (and other search engines) really want to give more credit to those sites that answer the implied questions of searchers, or in our case online car shoppers. The other half of the equation is to make sure that the content is relevant. Is it solutions driven? We can attract consumers to our sites all day long, but without relevant information we greatly narrow our ability to attract, engage, and convert more qualified leads and sell more vehicles. Here's an interesting ebook that discusses some of this stuff in more depth: http://www.autovelocity.ca/automotive-digital-marketing-tips

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