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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Customer Segments are Key for Effective Advertising

 

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience to buy.

 

Once you’ve had a chance to complete this little exercise, take a look at the advertising and marketing materials produced by your dealership. Can you identify the target audience and call to action?

If you take a look back over the articles I’ve written over the past year or so, you’ll recognize a consistent theme. I tend to focus my articles on the importance of creating customer segments and ways that you can reach out to them more effectively.

While I won’t get into it too much in this article, I wanted to show you a cool Audi Australia commercial that I found online that features famous Beatboxer Tom Thum. Take a look at the video and let me know in the comments what audience Audi Australia intended this commercial for and what action they hope is accomplished.

What do you think? Comment below!

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