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From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

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Customer Segments are Key for Effective Advertising

 

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience to buy.

 

Once you’ve had a chance to complete this little exercise, take a look at the advertising and marketing materials produced by your dealership. Can you identify the target audience and call to action?

If you take a look back over the articles I’ve written over the past year or so, you’ll recognize a consistent theme. I tend to focus my articles on the importance of creating customer segments and ways that you can reach out to them more effectively.

While I won’t get into it too much in this article, I wanted to show you a cool Audi Australia commercial that I found online that features famous Beatboxer Tom Thum. Take a look at the video and let me know in the comments what audience Audi Australia intended this commercial for and what action they hope is accomplished.

What do you think? Comment below!

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