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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

Car Dealer SEO Questions Answered by Rand Fishkin

Recently, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) sat down with Rand Fishkin, founder of MOZ to get your SEO questions answered on The Dealer Playbook Podcast.

In preparation for the interview, I posted a status update on Facebook asking if anyone had any SEO questions that they'd like answered in this rare opportunity. Within seconds, automotive professionals from across the United States and Canada started leaving their questions ranging from content, subdomains, the new "pigeon" update to backlinks and link equity. 

Car Dealer SEO is such a big topic which is likely why Rand Fishkin is going to be speaking at the Driving Sales Executive Summit on the topic. I had the opportunity to hear and meet Rand a couple of years ago at a #DSES and have been grateful to stay connected with him ever since. 

Aside from having a killer mustache, he's a genuinely stand-up guy who is world-renowned for his SEO capabilities and amazing SEO software.

To hear Rand answer your questions about SEO, listen and subscribe here: http://www.thedealerplaybook.com/21

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