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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Car Dealer SEO Questions Answered by Rand Fishkin

Recently, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) sat down with Rand Fishkin, founder of MOZ to get your SEO questions answered on The Dealer Playbook Podcast.

In preparation for the interview, I posted a status update on Facebook asking if anyone had any SEO questions that they'd like answered in this rare opportunity. Within seconds, automotive professionals from across the United States and Canada started leaving their questions ranging from content, subdomains, the new "pigeon" update to backlinks and link equity. 

Car Dealer SEO is such a big topic which is likely why Rand Fishkin is going to be speaking at the Driving Sales Executive Summit on the topic. I had the opportunity to hear and meet Rand a couple of years ago at a #DSES and have been grateful to stay connected with him ever since. 

Aside from having a killer mustache, he's a genuinely stand-up guy who is world-renowned for his SEO capabilities and amazing SEO software.

To hear Rand answer your questions about SEO, listen and subscribe here: http://www.thedealerplaybook.com/21

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