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Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Car Dealer SEO Questions Answered by Rand Fishkin

Recently, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) sat down with Rand Fishkin, founder of MOZ to get your SEO questions answered on The Dealer Playbook Podcast.

In preparation for the interview, I posted a status update on Facebook asking if anyone had any SEO questions that they'd like answered in this rare opportunity. Within seconds, automotive professionals from across the United States and Canada started leaving their questions ranging from content, subdomains, the new "pigeon" update to backlinks and link equity. 

Car Dealer SEO is such a big topic which is likely why Rand Fishkin is going to be speaking at the Driving Sales Executive Summit on the topic. I had the opportunity to hear and meet Rand a couple of years ago at a #DSES and have been grateful to stay connected with him ever since. 

Aside from having a killer mustache, he's a genuinely stand-up guy who is world-renowned for his SEO capabilities and amazing SEO software.

To hear Rand answer your questions about SEO, listen and subscribe here: http://www.thedealerplaybook.com/21

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