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Jared Hamilton
From: Jared Hamilton
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Michael Cirillo

Michael Cirillo Chief Executive Officer

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Car Dealer SEO Questions Answered by Rand Fishkin

Recently, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) sat down with Rand Fishkin, founder of MOZ to get your SEO questions answered on The Dealer Playbook Podcast.

In preparation for the interview, I posted a status update on Facebook asking if anyone had any SEO questions that they'd like answered in this rare opportunity. Within seconds, automotive professionals from across the United States and Canada started leaving their questions ranging from content, subdomains, the new "pigeon" update to backlinks and link equity. 

Car Dealer SEO is such a big topic which is likely why Rand Fishkin is going to be speaking at the Driving Sales Executive Summit on the topic. I had the opportunity to hear and meet Rand a couple of years ago at a #DSES and have been grateful to stay connected with him ever since. 

Aside from having a killer mustache, he's a genuinely stand-up guy who is world-renowned for his SEO capabilities and amazing SEO software.

To hear Rand answer your questions about SEO, listen and subscribe here: http://www.thedealerplaybook.com/21

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